LeadOcean + Zapier: enrich new contacts with one webhook step

You get a Zap that fires on a new HubSpot contact or Google Sheets row. It sends the email or LinkedIn URL to LeadOcean and writes the work email, phone and job title back. It uses one Webhooks by Zapier step, not a native app. LeadOcean has no Zapier listing, so the call is a plain HTTP request to https://api.leadocean.io.

How it works

The Zap has three steps: a trigger, a Custom Request to LeadOcean, and an update. Webhooks by Zapier is not on Zapier's Free plan. You need Professional, Team or Enterprise (Zapier help, September 2026).

1. Create a LeadOcean key. Sign up at app.leadocean.io/register. The free plan needs a work email and no card.
2. Add the trigger. Pick HubSpot "New Contact" or Google Sheets "New Spreadsheet Row". Both exist in Zapier's app directory (HubSpot, Google Sheets, September 2026). Triggers do not use tasks.
3. Add a Filter step. Continue only if the contact email is not empty. Filter steps do not use tasks (Zapier help, September 2026).
4. Add Webhooks by Zapier, event Custom Request. Set method POST, the enrich URL, the JSON body and two headers. Zapier describes Custom Request as very flexible but unforgiving, and it takes raw JSON in the Data field (Zapier apps, September 2026).
5. Add the update step. Use HubSpot "Update Contact" or Google Sheets "Update Spreadsheet Row". Map the LeadOcean response fields into it (see the table below).
6. Test, then turn the Zap on. Test with one real contact. The test call spends one record from your free 1,000.

Zapier suits a trickle of new records. It is the wrong tool for a backfill. For a one-off pull of a whole list, use the Exports page in the LeadOcean app: build the filters, pick columns, see the record price, then download a CSV. POST /v1/exports takes up to 50,000 rows per request.

Configuration

Zapier stores the key in the step itself, so paste the value of $LEADOCEAN_API_KEY into the header field. Do not share the Zap with people who should not see the key.

{
  "email": "<Email from the HubSpot or Sheets step>",
  "reveal_email": true
}

Send exactly one identifier per call. email, linkedin_url, phone or person_id all work, and sending two returns a 400 (LeadOcean docs, September 2026). Use linkedin_url when your rows have profile links instead of emails.

Test the same call outside Zapier first. If curl works and the Zap fails, the problem is in the step config, not the key:

curl -X POST "https://api.leadocean.io/v1/people/enrich" \
  -H "x-api-key: $LEADOCEAN_API_KEY" \
  -H "content-type: application/json" \
  -d '{"email":"jane@example.com","reveal_email":true}'

reveal_email costs no extra record. Phone numbers only come back when it is true. Zapier caps an action payload at 5MB, which one person record never reaches (Zapier help, September 2026).

Field mapping

The response is one leadocean.person.v1 object with a data key (LeadOcean docs, September 2026). Zapier's help pages do not say how it labels nested response fields. Run the Test step and map from the field list it shows (Zapier help, October 2026).

Add a Filter step between the webhook and the update. Continue only when the email status is verified or catch_all_valid. Bad rows then never reach your CRM, and Filter steps use no tasks.

Cost at 10,000 rows

10,000 rows cost $499 on LeadOcean Pro plus $189 a month on Zapier Professional billed annually, or $688 in total. On monthly billing Zapier is $283.50, so $782.50.

The Zapier side comes from Zapier's own counting rules. Each successful action step is one task, and triggers and Filter steps are free (Zapier help, September 2026). The Custom Request and the update are two action steps, so 10,000 rows use 20,000 tasks. The 20,000-task Professional tier is $189 billed annually and $283.50 billed monthly (Zapier pricing, September 2026).

The first 1,000 rows can run on LeadOcean Free. Past that you need Pro. A person LeadOcean holds nothing for is a 404 and costs nothing. A Zap with a Filter step that skips empty emails also saves tasks on those rows.

See pricing for what Pro includes.

Troubleshooting

FAQ