This glossary defines the terms you meet when you build outbound lists, enrich contacts and send cold email. Each entry has a one-line definition here and a full page behind the link. The full page says why the term matters for outbound and where it shows up in LeadOcean.
Many terms map to a real field or filter. The email_status field takes 13 values, including verified, catch_all, role, disposable and spam_trap. The people search has 50 filters and the company search has 34. For worked examples, read the blog, see the enrichments we run, or check pricing.
All terms
A
- ABM Orchestration: Coordinating sales, marketing and outreach actions across one target account list.
- Account-based Everything: Applying account-based tactics across marketing, sales and customer success together.
- Account-based Sales Development: Outbound prospecting aimed at named accounts, not broad lead lists.
- Account-based Selling: Selling to a chosen set of accounts with tailored, multi-contact outreach.
- API: A defined way for one program to request data from another.
B
- B2B Data Erosion: The steady decay of contact records as people change jobs.
- Buying Signal: An observable event suggesting a company may be ready to buy.
C
- Canonical Email Address: One standard form of an address, used to match duplicates.
- Custom API Integration: Code you write to connect your systems to a vendor's API.
D
- Disposable Email Address: A throwaway inbox made to receive one message, then discarded.
- DKIM: A signature on each email proving the sending domain authorized it.
- DMARC: A policy telling receivers what to do when SPF and DKIM fail.
- Domain Alignment: A match between the visible From domain and the authenticated domain.
- Domain Reputation: A sender's trust score with mailbox providers, built from past mail.
E
- Email Address Syntax: The format rules an address must follow to be valid.
- Email Deduplication: Removing repeated addresses so each person is emailed once.
- Email List Churn: The share of a list that goes stale in a period.
- Email Personalization: Tailoring message content to the recipient's role, company or situation.
- Enriching Data: Adding missing fields to a record from an outside source.
- Enrichment: Filling gaps in a person or company record with fresh data.
H
- Hard Bounce: A permanent delivery failure, such as an address that does not exist.
L
- Lead Generation Funnel: The stages a prospect passes through from first contact to deal.
- Lead Routing: Assigning each new lead to the right rep or queue.
- Lead Scrape: Pulling contact details from public web pages with a script.
- List Verification Cadence: How often you re-check the addresses on a list.
- Lookalike Audiences: Groups of prospects that resemble your best existing customers.
O
- Outbound Lead Generation: Finding prospects yourself and contacting them first.
P
- Persona-based Marketing: Messaging written for a defined buyer role, not a whole market.
- Persona Map: A chart of the roles involved in a buying decision.
- Predictive Lead Generation: Using past win data to score and rank likely buyers.
R
- RESTful API: An API that uses standard HTTP methods on resource URLs.
- Role-based Email Address: A shared inbox such as info@ or sales@, not one person.
S
- SMTP Verification: Checking with the mail server whether an address accepts mail.
- SPF: A DNS record listing which servers may send mail for a domain.
T
- Target Account List: The named companies you have chosen to sell to.
- Temporary Email Address: An inbox that expires after a short time.
- Total Addressable Market (TAM): The total revenue available if every possible buyer purchased.
- Trigger Marketing: Outreach sent when a specific event happens at the prospect.
- Triggers: Events, such as a funding round or hire, that start outreach.
- Typo Domain: A misspelled email domain, such as gmial.com, typed by mistake.
U
- Understanding Revenue Per Segment: Comparing the income each customer group produces.
W
- Warm Outbound: Outreach to prospects who already showed interest or a signal.
- Wildcard Email Domain: A domain that accepts mail for any address at it.
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