Account-based everything (ABX) is a go-to-market approach where marketing, sales and customer success all work the same list of target accounts, with coordinated plays instead of separate campaigns per team.
It extends account-based marketing (ABM). ABM targets accounts with marketing. ABX adds outbound sales, ads, events and the post-sale experience to the same account list. For the marketing-only version, read what is account-based marketing.
Why it matters for outbound
Outbound fails when each team picks its own targets. Marketing runs ads at one set of companies, SDRs email a second set, and customer success calls a third. Buyers see disconnected messages from the same vendor.
ABX fixes that with one account list that every team reads from. Outbound reps know which accounts are seeing ads. Marketing knows which accounts a rep already contacted.
The whole model depends on the list. If the account list is stale or thin on contacts, every team inherits the gap. Outbound needs the account, the right people inside it and a way to reach them.
Example
A team sells to US software companies with 200 to 1,000 employees. They build one list of 500 accounts and share it.
| Team | Play on the same 500 accounts |
|---|---|
| Marketing | Ads and a webinar invite to the account list |
| SDRs | Email to 3 buyers per account: a VP, a Director and a Manager |
| Account executives | Direct outreach to the VP at accounts that engage |
| Customer success | Expansion plays on accounts that are already customers |
Every play uses the same company names and domains, such as Acme (acme.com). The list is the shared asset. Each team adds its own plays on top.
In LeadOcean data
LeadOcean supplies the data layer for ABX. It does not run the plays. There is no sequencer, CRM, dialer or ad tool in the product.
- Build the account list with
POST /v1/companies/search. There are 34 company filters, across 63M companies. - Find the buyers inside each account with
GET /v1/companies/{domain}/people, or withPOST /v1/people/searchusing job function and job level filters. - Fill in the contact details with
POST /v1/people/enrich, or theGET /v2/people/email/workandGET /v2/people/phoneendpoints. - Pull the full list as a file with
POST /v1/exports, or from the Exports page in the app at app.leadocean.io, then load it into your CRM and ad platform.
The same steps work from an AI assistant through the hosted MCP server with search_companies, search_leads and export_leads. Each person or company returned counts as one record (facts from openapi.json, September 2026).
The free plan gives 1,000 records, one-off, with no card. Pro is $499 a month. See /pricing.
For a sales-led version of the same idea, see account-based selling. All of these sit in the glossary.
Related terms
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