LeadOcean + Clay: add firmographics to a web traffic table

You get a Clay table with a traffic figure and the company facts you need to judge it, side by side. Clay's template takes a domain, builds a Similarweb link and scrapes traffic with Zenrows (Clay template, September 2026). LeadOcean does not hold web traffic. It adds headcount, industry and detected tech from POST /v1/companies/enrich.

Traffic alone does not tell you who to call. A site with 2M visits and 15 staff is a different lead from one with 200 staff. Sort the table by visits per employee, then filter by industry to get the shortlist.

How it works

1. Duplicate the Clay template. Open the web traffic template and duplicate it. Keep the domain cleaning and traffic columns as they are.
2. Get a LeadOcean key. Sign up at app.leadocean.io/register. Free has 1,000 records, no card.
3. Add an HTTP API column. Choose the HTTP API integration, method POST, URL https://api.leadocean.io/v1/companies/enrich. Clay lists this column on Growth and Enterprise (Clay pricing, September 2026).
4. Send the cleaned domain. Put the template's cleaned domain column in the JSON body, plus the x-api-key header.
5. Pick field paths. List the paths to return. Clay uses dot notation (Clay docs, September 2026).
6. Run five rows, then the table. Check that traffic and company columns fill on the same rows.

Configuration

Set the column like this. /Clean domain is Clay's column reference.

Method:   POST
URL:      https://api.leadocean.io/v1/companies/enrich
Headers:  x-api-key: <your LeadOcean key>
          content-type: application/json
Body:     { "domain": "/Clean domain" }
Field paths to return:
          data.company_data.company_employees
          data.company_data.company_industries
          data.company_detected_technologies

Test the same call from a terminal first.

curl -X POST "https://api.leadocean.io/v1/companies/enrich" \
  -H "x-api-key: $LEADOCEAN_API_KEY" \
  -H "content-type: application/json" \
  -d '{"domain":"acme.com"}'

Keep the key in the column header, not in a shared cell.

Field mapping

Cost at 10,000 rows

LeadOcean is $0 for the first 1,000 domains on Free. Solo at $97 a month covers 10,000, with a fair-use pace, not credits. A hit is one record. A miss is a 404 and costs nothing (LeadOcean docs, September 2026). Solo allows 10k enrichments every 5 hours at 50 requests a second, so one run fits.

Clay is the larger bill. The HTTP column needs Growth, $495 a month billed monthly or $446 billed yearly, and each call uses one Action (Clay pricing, September 2026). Growth includes 40,000 Actions a month. This column takes 10,000 of them. The template's own traffic columns use more, and Clay does not price them on the template page.

Troubleshooting

FAQ