How to Write 8 Pharma Sales Cold Emails for HCPs (and Build the List They Go To)

curl -s -X POST "https://api.leadocean.io/v1/people/search?count=true&limit=1" \
  -H "x-api-key: $LEADOCEAN_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "title": ["Cardiologist", "Cardiology"],
    "industry": ["Hospitals and Health Care", "Medical Practices"],
    "country": ["US"]
  }' | jq '.meta'

curl -s -X POST "https://api.leadocean.io/v1/people/search" \
  -H "x-api-key: $LEADOCEAN_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "title": ["Cardiologist", "Cardiology"],
    "industry": ["Hospitals and Health Care", "Medical Practices"],
    "country": ["US"],
    "limit": 100
  }' > page1.json

jq '.meta' page1.json

curl -s -X POST "https://api.leadocean.io/v1/people/search" \
  -H "x-api-key: $LEADOCEAN_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "title": ["Cardiologist", "Cardiology"],
    "industry": ["Hospitals and Health Care", "Medical Practices"],
    "country": ["US"],
    "emailStatus": ["verified", "catch_all_valid"],
    "limit": 100
  }'

Subject: {{topic}} data for {{practice}}

Dr. {{last_name}}, a new peer-reviewed paper on {{topic}} came out this
month. I can send the PDF and a one-page summary from our medical team.
Want it?

Jane Doe, Acme Pharma

Subject: Dinner talk on {{topic}}, {{city}}

Dr. {{last_name}}, we host a small medical education talk on {{topic}} on
{{date}} in {{city}}. Eight seats left. Should I hold one for you?

Jane Doe, Acme Pharma

Subject: Quick intro from our MSL, {{first_name}}

Dr. {{last_name}}, our medical science liaison, Jane Doe, covers
{{region}}. She answers unsolicited scientific questions on {{topic}}.
Worth a 15-minute call?

Subject: Prior auth support for {{practice}}

Dr. {{last_name}}, your staff may spend hours on prior authorizations.
We offer a free support line for office teams. May I send the number to
your practice manager?

Subject: Trial site search, {{topic}}

Dr. {{last_name}}, we are looking for sites for a phase III study in
{{topic}}. If {{practice}} sees these patients, I can send the protocol
synopsis. Interested?

Subject: Speaking on {{topic}}?

Dr. {{last_name}}, your work on {{topic}} stood out. We are building a
regional speaker bench. Open to hearing the format and fee policy?

Subject: Patient education leaflets for {{practice}}

Dr. {{last_name}}, we print free patient leaflets on {{topic}}. I can
ship a box to {{practice}}. Which address should it go to?

Subject: Re: {{topic}} data for {{practice}}

Dr. {{last_name}}, closing the loop on the paper I mentioned. If it is
not relevant, say so and I will not write again.

jq -r '.data[] | [
  .meta.source_ids.person_id,
  .profile_data.profile_first_name,
  .profile_data.profile_last_name,
  .contact_data.contact_current_experiences[0].company_name,
  .contact_data.email_status
] | @csv' page1.json > hcps.csv

curl -s -X POST "https://api.leadocean.io/v1/people/enrich" \
  -H "x-api-key: $LEADOCEAN_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"person_id": "PERSON_ID_FROM_HCPS_CSV", "reveal_email": true}' \
  | jq '.data.contact_data.contact_emails'

{
  "total": 12260,
  "totalIsExact": true,
  "totalAll": 29613,
  "distinctCompanies": 1804,
  "credits": 0
}

{
  "profile_data": { "profile_first_name": "Jane", "profile_last_name": "Doe" },
  "contact_data": {
    "has_email": true,
    "email_status": "verified",
    "contact_current_experiences": [{ "job_title": "Cardiologist", "company_name": "Acme Heart Clinic" }]
  },
  "meta": { "source_ids": { "person_id": "123456789" } }
}