LeadIQ is a prospecting platform built around a Chrome extension, a CRM sync and a credit balance. LeadOcean is a data API and MCP server at one flat price. For a small team that prospects by hand, LeadIQ is cheaper. For code, agents and volume, LeadOcean is the better fit.
Why teams switch from LeadIQ
Every person costs 1 to 11 credits
LeadIQ charges 1 credit for an email, 10 for a phone number, 11 for both and 3 for a company (LeadIQ pricing, September 2026). The bill follows what you reveal, so a phone-heavy list costs eleven times an email-only list.
Self-serve stops at 6,750 credits a month
The Pro plan slider runs from 200 to 6,750 credits a month, then jumps to Enterprise (LeadIQ pricing, September 2026). Enterprise is annual only, with a custom quote. A pipeline that needs millions of records cannot self-serve.
The API and MCP bill on different rates
The MCP connector charges per data point, and the GraphQL API runs on its own ratesheet. LeadIQ says exact rates vary by plan (LeadIQ developer docs, September 2026). Budgeting across both takes a question to sales.
Built for a rep in a browser
LeadIQ centres on the Chrome extension, Salesforce and HubSpot sync, and an AI message writer (LeadIQ, September 2026). Pro includes up to 5 users. If you pull data in a script, the seat model is overhead you do not use.
LeadOcean vs LeadIQ
| LeadOcean | LeadIQ | |
|---|---|---|
| Price model | Flat monthly fee. No credits, no per-record price, no overage invoice. | Monthly plan set by a credit slider. Email 1 credit, phone 10, both 11, company 3 (LeadIQ pricing). |
| Entry price | Free plan, 1,000 records one-off, no card. | Free plan with 1 user and 50 credits. Pro from $20 a month for 200 credits (LeadIQ pricing). |
| Biggest self-serve plan | Pro at $499 a month: unlimited searches, enrichments and lookups, whole database, 5 API keys. | 6,750 credits for $290.25 a month on monthly billing. Annual billing is 25% off (LeadIQ pricing). |
| Above that | Same $499. Paced down past the fair-usage line. | Enterprise, annual plan only, custom quote (LeadIQ pricing). |
| Credits | None. | Universal Credits, shared by every user on the account (LeadIQ pricing). |
| Users | API keys, 5 on Pro. | Free 1 user. Pro up to 5 users (LeadIQ pricing). |
| API access | REST on every plan, including Free. | GraphQL at api.leadiq.com/graphql. Listed on Free and Pro (LeadIQ pricing; developer docs). |
| Rate limit | 100 requests per second per key, every plan. | Not published in the developer docs. The Public API Guide blocks automated reading, so check it for the current limit. |
| MCP server | Yes, OAuth 2.1, on every plan. 12 tools. | Yes, OAuth 2.0. 23 tools. A free account can connect (LeadIQ developer docs). |
| MCP writes | Read and export tools only. | Saves prospects to lists and exports to Salesforce (LeadIQ developer docs). |
| People records | 693M people. | 749M+ contacts (LeadIQ Enterprise page). |
| Companies | 63M companies. | Not published on the pages we checked. |
| Phone numbers | 166M people with a phone number. | 85% global mobile match rate, LeadIQ's own claim (LeadIQ FAQ). |
| Email status | 13 values, from verified to spam_trap. | Two email-status filter values, Verified and VerifiedLikely (LeadIQ developer docs). |
| Search filters | 50 people filters, 34 company filters. | 12 people filter fields (ContactFilter) and 13 company filter fields (CompanyFilter) (LeadIQ developer docs, October 2026). |
| Deep paging | Search pages of up to 100. Export for the full set. | Offset paging stops at 10,000. Cursor paging goes deeper (LeadIQ developer docs). |
| Bulk CSV export | POST /v1/exports, 50,000 rows per request. | Exporting is listed on every plan. No row limit is published (LeadIQ pricing). |
| Chrome extension | No. API, MCP and CSV export. | Yes. Core product (LeadIQ pricing). |
| Job change tracking | Export and API. | Yes, on every plan (LeadIQ pricing). |
| AI message writer | No. Bring your own model through MCP. | Yes, on every plan (LeadIQ pricing). |
| CRM and sales tools | Export and API. | Salesforce, HubSpot, Outreach, Salesloft, Clay and more (LeadIQ). |
| Miss on a lookup | A 404 that costs nothing. | MCP bills for data actually returned (LeadIQ developer docs). |
| Setup | Sign up, copy a key, send one request. | Sign up, pick a credit tier, then install the extension or call GraphQL. |
| Who it suits | Engineers, RevOps and agents that need volume and a fixed bill. | SDR teams that prospect in the browser and sync to Salesforce. |
LeadIQ figures come from the pages linked in each cell, checked in September 2026. LeadIQ changes plans often, so check the pricing page before you buy.
What 1M, 5M and 25M records cost
LeadIQ sells data per credit, so cost scales with volume. LeadOcean Pro stays at $499 a month. The LeadIQ columns use the lowest self-serve rate on LeadIQ's pricing page, which is list price. LeadIQ does not sell these volumes self-serve, so a real quote will differ.
| Records a month | LeadIQ, email only | LeadIQ, email and phone | LeadOcean |
|---|---|---|---|
| 1M | $43,000. Enterprise plan. | $473,000. Enterprise plan. | $499 a month. |
| 5M | $215,000. Enterprise plan. | $2,365,000. Enterprise plan. | $499 a month. |
| 25M | $1,075,000. Enterprise plan. | $11,825,000. Enterprise plan. | $499 a month. Past fair use, one email raises the headroom. |
LeadIQ arithmetic: $290.25 for 6,750 credits is $0.043 per credit. Records x 1 credit (email) or 11 credits (email and phone) x $0.043, at list price and before any Enterprise discount (LeadIQ pricing, September 2026).
LeadIQ publishes no price above 6,750 credits a month and no Enterprise credit rate.
Small volumes flip the result. At $0.043 a credit, $499 buys about 11,600 email credits, or about 1,050 people with email and phone. Up to 6,750 credits, LeadIQ's published prices are lower than LeadOcean Pro. Beyond that, LeadIQ needs a quote, and the flat fee wins as volume grows.
Your numbers
List rate times volume, if LeadIQ sold that volume at that rate. Change the inputs to your own quote.
Where LeadOcean wins
A flat bill at any volume
Pro is $499 a month. Every person or company returned counts as a record, but there is no credit balance to watch and no overage invoice. A very large month is paced down to one request a minute until the reset, not cut off, and one email to support gets you more headroom.
Phones cost the same as emails
LeadIQ prices a phone number at ten times an email. LeadOcean has one dataset with 166M people that have a phone number, and GET /v2/people/phone counts as one record like any other call. On a flat plan, a phone-heavy list does not raise the bill.
Built for code and agents
The same data is reachable over REST and over MCP, and the Free plan includes both. Send one request and get a profile, email status and, with reveal_email, every email and phone number we hold, for one record.
curl -X POST "https://api.leadocean.io/v1/people/enrich" \
-H "x-api-key: $LEADOCEAN_API_KEY" \
-H "content-type: application/json" \
-d '{"linkedin_url":"https://www.linkedin.com/in/jane-doe","reveal_email":true}'For Claude or Cursor, add the MCP URL https://api.leadocean.io/mcp and sign in with OAuth. Ask it to count VPs of Sales in Canada and count_leads answers for free. On 30 September 2026 it returned 5,066 mailable people.
Search and export at database scale
Search people with 50 filters and companies with 34, across 254 countries and 534 industries. Counts are free. Export up to 50,000 rows per request with POST /v1/exports, so a 1M-row pull is 20 calls over two days. Email status comes back on every record, with 13 values.
Where LeadIQ wins
Cheaper at small volume
LeadIQ starts at $20 a month for 200 credits and reaches 6,750 credits for $290.25 (LeadIQ pricing, September 2026). That is below LeadOcean Pro at $499. A team that reveals a few thousand emails a month pays less at LeadIQ.
A larger contact database
LeadIQ states 749M+ contacts, with 60% or more refreshed in the last 6 months (LeadIQ Enterprise page, September 2026). LeadOcean holds 693M people. LeadIQ is bigger on people, and on mobile match rates it publishes a number we do not.
A rep workflow out of the box
LeadIQ ships a Chrome extension, champion tracking, an AI message writer and sync to Salesforce, HubSpot and Outreach (LeadIQ pricing, September 2026). Its MCP connector also writes to lists and exports to Salesforce. LeadOcean has none of that UI. A rep who lives in LinkedIn should stay on LeadIQ.
Use both: LeadIQ for reps, LeadOcean for volume
You do not have to choose. Keep LeadIQ seats for reps who prospect in the browser, and send list building, enrichment and agent work to LeadOcean. Two MCP connectors can sit side by side in one assistant.
- Keep the LeadIQ extension and its Salesforce sync for one-by-one prospecting. Its MCP server is at
https://mcp.leadiq.com/mcp(LeadIQ developer docs). - Create a free LeadOcean key at app.leadocean.io/register. The free plan needs no card.
- Add
https://api.leadocean.io/mcpto the same assistant. Usecount_leadsto size an audience andexport_leadsfor the bulk pull, then hand the best accounts to reps in LeadIQ.
FAQ
Is LeadOcean a full LeadIQ replacement?
No. It replaces LeadIQ as a data source, not as a rep tool. If you need the Chrome extension, champion tracking or the AI writer, keep LeadIQ. If you need people, companies and emails in code or an agent, LeadOcean is enough.
How much does LeadIQ cost?
Free gives you 1 user and 50 credits. Pro starts at $20 a month for 200 credits and reaches $290.25 for 6,750 credits, with 25% off annual billing. Enterprise is annual only, on a custom quote (LeadIQ pricing, September 2026).
Does LeadIQ have an API or an MCP server?
Both. The API is GraphQL at api.leadiq.com/graphql. The MCP server has 23 tools, uses OAuth 2.0 and a free account can connect (LeadIQ developer docs, September 2026).
Is LeadIQ's database bigger than LeadOcean's?
On people, yes. LeadIQ states 749M+ contacts (LeadIQ Enterprise page, September 2026). LeadOcean holds 693M people and 63M companies. LeadIQ does not publish a company count on the pages we checked.
Is LeadIQ cheaper than LeadOcean?
At low volume, yes. About 11,600 email credits a month costs $499 at LeadIQ's best published rate. Past that point, or with many phone numbers, LeadOcean's flat fee is cheaper.
What does LeadOcean cost, and do I need a card?
Free gives you 1,000 records, one-off, with no card and the same API and MCP server as Pro. Pro is $499 a month, flat, with no credits. Past the fair-usage line a very large month is paced down, and support can raise the headroom.
Related: Swordfish alternative, SalesIntel alternative, Ocean.io alternative, pricing. Back to all alternatives.
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