LeadMagic is an email finder that sells credits. LeadOcean is a people and company database you call over REST or MCP at one flat price. If you buy fewer than 20,000 valid emails a month, LeadMagic is cheaper. If you pull at volume in code or through an agent, LeadOcean costs less and does not meter.
Why teams switch from LeadMagic
Every valid email is a credit
LeadMagic charges 1 credit per valid email, 5 per mobile number and 3 per job change check. Credits cost from $0.0198 on Essential down to $0.00849 on Ultimate (LeadMagic pricing, September 2026). Cost grows in a straight line with volume.
The self-serve plans stop at 100,000 credits
Ultimate is $849 a month for 100,000 credits. Past that you need Enterprise, which starts at $2,490 a quarter with custom volume pricing (LeadMagic pricing, September 2026). LeadMagic publishes no price at 1M credits a month, so that volume is an Enterprise negotiation.
Enrichment is paced at 600 requests a minute
The email finder allows 600 requests a minute, about 10 a second (LeadMagic docs, September 2026). Search runs at 5 requests a second on Professional and 10 on Ultimate. The Search API returns up to 50 rows per page, or 25 on the zero-credit Professional and Ultimate lane (LeadMagic agent guide, September 2026). A bulk pull is a long queue.
A smaller dataset
LeadMagic lists 400 million people and 25 million companies on its homepage (LeadMagic, September 2026). LeadOcean holds 693M people and 63M companies in one database. More records means fewer lookups that come back empty.
LeadOcean vs LeadMagic
| LeadOcean | LeadMagic | |
|---|---|---|
| Price model | Flat monthly fee. No credits, no per-record price, no overage invoice. | Monthly plan that includes a credit pool. Credits are metered per action (LeadMagic pricing). |
| Entry price | Free plan, 1,000 records one-off, no card. | Essential at $99 a month for 5,000 credits (LeadMagic pricing). LeadMagic has no free plan or trial credits. It is pay-as-you-go from $99 a month, with a 14-day money-back guarantee on the first subscription payment (LeadMagic help, September 2026). |
| What $499 a month buys | Pro: unlimited searches, enrichments and lookups, whole database, 5 API keys. | Professional at $499 a month: 50,000 credits, 10 seats (LeadMagic pricing). That is 50,000 valid emails or 10,000 mobile numbers. |
| Plans above that | None. Pro is the top plan. | Ultimate at $849 a month for 100,000 credits. Enterprise from $2,490 a quarter (LeadMagic pricing). |
| Cost per credit | None. | $0.0198 on Essential down to $0.00849 on Ultimate (LeadMagic pricing). |
| People | 693M people, one dataset. | 400M+ people (LeadMagic). |
| Companies | 63M companies. | 25M+ companies (LeadMagic). |
| Jobs and ads data | No. | 46M+ job posts (LeadMagic). Google, Meta and B2B ad search over MCP (LeadMagic MCP docs). |
| Email status on every record | Yes. 13 status values, from verified to spam_trap. | Email finder returns valid or null. Standalone validation costs 0.25 credits (LeadMagic pricing; docs). |
| Phone numbers | 166M people with a phone number. GET /v2/people/phone. | Mobile finder, 5 credits per valid mobile (LeadMagic pricing). |
| API access | REST on every plan, including Free. | REST on every plan. Base URL api.leadmagic.io, X-API-Key header (LeadMagic docs). |
| API rate limit | 100 requests per second per key, every plan. | Email finder and validation: 600 requests a minute (LeadMagic pricing). |
| MCP server | Yes, OAuth 2.1, on every plan. 12 tools. | Yes, hosted at mcp.leadmagic.io/mcp, OAuth sign-in only with no static API key, on every plan. LeadMagic states 43 tools on its MCP page, while its docs tool reference says "dozens" with no count (LeadMagic MCP page; MCP docs; pricing). |
| Search filters | 50 people filters, 34 company filters. | Filters by title, function, seniority, company and geography (LeadMagic). LeadMagic does not publish a filter count (LeadMagic People Search docs, October 2026). |
| Search cost | Counts are free. Each person or company returned is one record, inside the flat fee. | Searching in the app spends no credits on any paid plan. On Essential and Growth the search API bills about 1 credit per returned person, and nothing when no results come back. Professional and Ultimate get zero-credit search (LeadMagic People Search docs, September 2026). |
| Search page size | Up to 100 rows per page. | Up to 50 rows per cursor page, but 25 per page on the zero-credit Professional and Ultimate lane (LeadMagic agent guide). |
| Bulk export | POST /v1/exports, 50,000 rows per request. | Search and export capped per day by plan: 10,000 rows on Essential, 100,000 on Ultimate (LeadMagic pricing). |
| Upload a CSV and enrich it | No. Script it over the API or MCP. | Yes. CSV and list enrichment through the dashboard and MCP bulk tools (LeadMagic MCP docs). |
| Miss on a lookup | A 404 on enrich costs nothing. A v2 contact miss costs one record. | Failed lookups cost zero credits (LeadMagic; docs). |
| Cost of a very large month | Same $499. Paced down past the fair-usage line. | Enterprise, custom volume pricing (LeadMagic pricing). |
| Integrations | API, MCP and CSV export. | Clay, Apollo, Smartlead, Instantly, Zapier, Make and more (LeadMagic). |
| Seats | 5 API keys on Pro. | 3 seats on Essential, up to 20 on Ultimate (LeadMagic pricing). |
| Setup | Sign up, copy a key, send one request. | Sign up, buy a plan, send name and domain to the email finder. |
| Who it suits | Engineers, RevOps and agents that need volume and a fixed bill. | Teams that want a low entry price, pay-on-success emails and job or ad data. |
LeadMagic figures come from leadmagic.io and the pages linked in each cell, checked in September 2026. LeadMagic changes plans often, so check the pricing page before you buy.
What 1M, 5M and 25M records cost
LeadMagic charges by the credit, so cost scales with volume. LeadOcean Pro stays at $499 a month. LeadMagic publishes no price at these volumes. Its top public tier is Ultimate, $849 a month for 100,000 credits, or $0.00849 a credit. The LeadMagic column extrapolates that rate at 1 credit per valid email. It is arithmetic, not a public plan.
| Records a month | LeadMagic, extrapolated from Ultimate's rate | LeadOcean |
|---|---|---|
| 1M | About $8,490. No public plan sells 1M credits a month, so this is an Enterprise quote. | $499 a month. |
| 5M | About $42,450. Enterprise quote. | $499 a month. |
| 25M | About $212,250. Enterprise quote. | $499 a month. Past fair use, one email raises the headroom. |
LeadMagic arithmetic: records x 1 credit x $0.00849 per credit, an extrapolation of the Ultimate rate (LeadMagic pricing, September 2026). Mobile numbers cost 5 credits each, so a 1M mobile pull extrapolates to about $42,450 at the same rate.
LeadMagic publishes no Enterprise credit price. Enterprise starts at $2,490 a quarter paid upfront, with custom volume pricing (LeadMagic pricing, September 2026).
Enterprise volume pricing is not public, and you only pay for valid emails. Ask LeadMagic for a quote at your volume.
Your numbers
List rate times volume, if LeadMagic sold that volume at that rate. Change the inputs to your own quote.
Where LeadOcean wins
A flat bill at any volume
Pro is $499 a month. Every person or company returned counts as a record, but there is no credit balance to watch and no overage invoice. A very large month is paced down to one request a minute until the reset, not cut off, and one email to support gets you more headroom.
More people, more companies, status on every record
LeadOcean holds 693M people and 63M companies in a single database. 366M people have an email and 166M have a phone number. Email status comes back on every record, with 13 values from verified and catch_all_valid to risky and spam_trap.
Built for volume and pace
The rate limit is 100 requests per second per key on every plan, against 600 a minute on LeadMagic's email finder. Search pages hold up to 100 rows. POST /v1/exports returns up to 50,000 rows per request, so a 1M-row pull is 20 calls over two days.
Built for code and agents
The same data is reachable over REST and MCP, and the Free plan includes both. Send one request and get a profile, email status and, with reveal_email, every email and phone number we hold, for one record.
curl -X POST "https://api.leadocean.io/v1/people/enrich" \
-H "x-api-key: $LEADOCEAN_API_KEY" \
-H "content-type: application/json" \
-d '{"linkedin_url":"https://www.linkedin.com/in/jane-doe","reveal_email":true}'For Claude or Cursor, add the MCP URL https://api.leadocean.io/mcp and sign in with OAuth. No key gets pasted into a chat. The server has 12 tools, and count_leads sizes an audience for free before you pull a row.
Where LeadMagic wins
Cheaper below about 20,000 emails a month
LeadMagic Growth is $249 a month for 20,000 credits, and Essential is $99 for 5,000 (LeadMagic pricing, September 2026). You pay only for valid emails, and failed lookups are free. LeadOcean has no plan between Free and $499, so at low volume LeadMagic costs less.
Job posts, job changes and ads
LeadMagic lists 46M+ job posts, a job change detector at 3 credits a request, and Google, Meta and B2B ad search (LeadMagic, September 2026; pricing). LeadOcean is people and company data. It has no job-post or ad dataset, so hiring and ad signals are a reason to keep LeadMagic.
Upload a CSV and get it back enriched
LeadMagic accepts a CSV or list, enriches it and returns the result, through the dashboard or MCP bulk tools (LeadMagic MCP docs, September 2026). It also plugs into Clay, Smartlead, Instantly, Zapier and Make. LeadOcean has no upload-and-enrich screen. Non-technical teams should stay in LeadMagic.
Use both: LeadOcean for volume, LeadMagic for checks
You do not have to pick one. Pull and enrich at volume with LeadOcean, and spend LeadMagic credits only where its extra checks earn them. Essential's 5,000 credits cover 20,000 validations at 0.25 credits each.
- Create a free LeadOcean key at app.leadocean.io/register. The free plan needs no card.
- Search with
POST /v1/people/searchand export the rows you want. Keep theemail_statusfield on every row. - Send only the
catch_allandriskyrows to LeadMagic validation, and run its job change detector on your top accounts.
FAQ
Is LeadOcean a full LeadMagic replacement?
No. It replaces LeadMagic as a people and email source, not as a CSV tool or a jobs and ads feed. If you only need people, companies and emails in code or an agent, LeadOcean is enough. If you need job posts or upload-and-enrich, keep LeadMagic.
How much does a LeadMagic email cost?
One credit per valid email, and nothing when the lookup fails. A credit costs $0.0198 on Essential and $0.00849 on Ultimate (LeadMagic pricing, September 2026). Mobile numbers cost 5 credits each.
Does LeadMagic have an API or an MCP server?
Both. The REST API lives at api.leadmagic.io and uses an X-API-Key header. The hosted MCP server at mcp.leadmagic.io/mcp uses OAuth, and MCP calls spend the same credits as API calls (LeadMagic MCP docs, September 2026).
Is LeadMagic cheaper than LeadOcean at low volume?
Yes, below about 20,000 valid emails a month. Growth is $249 for 20,000 credits. Above that, $499 flat is the lower price, and the gap widens with every extra credit (LeadMagic pricing, September 2026).
What does LeadOcean cost, and is there a limit?
Free gives you 1,000 records, one-off, with no card. Pro is $499 a month, flat, with no credits and no per-record price. Past the fair-usage line a very large month is paced down instead of cut off, and support can raise the headroom.
Do I need a credit card to try it?
No. The free plan needs a work email and no card, and it has the same API and MCP server as Pro. Your 1,000 records last until you spend them.
Related: Swordfish alternative, SalesIntel alternative, Ocean.io alternative, pricing. Back to all alternatives.
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