The cheapest LeadMagic plan is Essential at $99 a month for 5,000 credits. There is no free plan. The plan most teams buy is Essential, which LeadMagic marks "Most Popular" (LeadMagic pricing, September 2026).
One credit buys one valid email. At list price a credit costs $0.0198 on Essential and $0.00849 on Ultimate. A million emails a month is 1,000,000 credits. That is 10 times the largest self-serve plan, so LeadMagic publishes no price at 1M a month. Extending Ultimate's rate gives about $8,490, which is arithmetic and not a price.
LeadMagic charges only when a lookup succeeds. That is fair, but the bill still scales in a straight line with volume.
Plans
LeadMagic sells four self-serve plans: Essential, Growth, Professional and Ultimate. Enterprise is custom. Annual billing is 10 times the monthly price, so you get two months free. Seats are included in each plan and credits are shared across them.
| Plan | Price | Credits | Seats | API access | Limits |
|---|---|---|---|---|---|
| Essential | $99 a month or $990 a year | 5,000 a month | 3 | Full API and MCP server | 10,000 export rows a day. Search API about 1 credit per returned person. |
| Growth | $249 a month or $2,490 a year | 20,000 a month | 5 | Full API and MCP server | 25,000 export rows a day. Search API about 1 credit per returned person. |
| Professional | $499 a month or $4,990 a year | 50,000 a month | 10 | Full API and MCP server | 50,000 export rows a day. Search API unmetered at 5 requests a second. |
| Ultimate | $849 a month or $8,490 a year | 100,000 a month | 20 | Full API and MCP server | 100,000 export rows a day. Search API unmetered at 10 requests a second. |
| Enterprise | From $2,490 a quarter | Custom | Custom | Custom | Custom rate lock, export limits and throughput above 25 requests a second. |
Source: LeadMagic pricing, checked September 2026. Email Finder and Email Validation allow 600 requests a minute on every plan (LeadMagic email finder docs, September 2026).
Price per credit at list, from price divided by credits:
- Essential: $99 / 5,000 = $0.0198.
- Growth: $249 / 20,000 = $0.0125.
- Professional: $499 / 50,000 = $0.0100.
- Ultimate: $849 / 100,000 = $0.00849.
Annual billing lowers each rate by about 17%. Ultimate drops to about $0.0071.
What a credit buys
A credit is the unit LeadMagic charges for data. Email costs 1 credit. A mobile number costs 5. Finders bill only on a hit (LeadMagic pricing explained, September 2026).
| Action | Credit cost |
|---|---|
| Email Finder | 1 credit per valid email. Free if the result is null. |
| Email Validation | 0.25 credits. Billed on valid or invalid, free on unknown. |
| Mobile Finder | 5 credits |
| Personal Email Finder | 2 credits |
| B2B Social to Email | 5 credits |
| Job Change Detector | 3 credits, billed per check whatever the result |
| Employee Finder | 0.05 credits |
| Company Search and Profile Search | 1 credit each in the pricing table |
| Search API | About 1 credit per returned person on Essential and Growth, and nothing when no one returns. Zero credits on Professional and Ultimate. |
Sources: LeadMagic pricing and LeadMagic pricing explained, checked September 2026. Filtering and searching in the app spend no credits.
Hidden costs
The sticker price is per plan. The real bill depends on how you pay, how you search and how far you scale.
- Annual plans do not roll over. Credits roll over only on monthly plans, up to 2 months banked. Anything above 2 times your monthly allocation is removed at the next reset (LeadMagic pricing, September 2026).
- Downgrading trims your bank. The rollover cap is recalculated on the lower plan, and excess credits are stripped (LeadMagic pricing explained, September 2026).
- Top-ups are extra. The pricing page says paid top-up credits are separate and gives no rate. LeadMagic does not publish a top-up price. You choose an amount at checkout in Settings, Billing after sign-in (LeadMagic help, September 2026).
- Search is not always free. On Essential and Growth the search API bills about 1 credit per returned person, and nothing when no one returns (LeadMagic People Search docs, September 2026). Professional and Ultimate get zero-credit search at 5 and 10 requests a second. Searching in the app spends no credits on any paid plan.
- No free plan or trial. New accounts choose a paid plan at signup. A full refund is possible within 14 days, for a first monthly Essential or Growth payment only.
- Plans do not stack. The largest self-serve month is 100,000 credits. Past that you negotiate Enterprise, from $2,490 a quarter.
- Daily export caps. Ultimate allows 100,000 export rows a day, so 1M rows takes at least 10 days.
- Mobile and job checks cost more. A mobile number is 5 times an email. Job change checks bill even when nothing changed.
- Seat limits. Seats are included but capped, from 3 on Essential to 20 on Ultimate.
Worked examples
All examples assume one valid email per record at 1 credit, every record found. Misses are free, so real spend is lower. The 1M and 25M figures are extrapolations of Ultimate's $0.00849 a credit. No public plan sells them, and Enterprise rates will differ. LeadMagic publishes no Enterprise credit price. Enterprise starts at $2,490 a quarter paid upfront, with custom volume pricing (LeadMagic pricing, September 2026).
10k records a month
- Credits needed: 10,000.
- Essential gives 5,000, so the smallest plan that fits is Growth at $249 a month.
- With mobile numbers: 10,000 x 5 = 50,000 credits, so Professional at $499 a month.
- LeadOcean Pro: $499 flat. At this volume LeadMagic is cheaper for emails.
1M records a month
- Credits needed: 1,000,000.
- No public price at 1M a month. The top public tier is Ultimate, $849 a month for 100,000 credits.
- Extrapolation only, not a price: 1,000,000 x $0.00849 = $8,490 a month.
- With mobile numbers, same extrapolation: 5,000,000 credits x $0.00849 = $42,450 a month.
- Pace: at 600 requests a minute, 1M lookups take 1,667 minutes, about 28 hours.
- LeadOcean Pro: $499 flat.
25M records a month
- Credits needed: 25,000,000.
- Extrapolation only, not a price: 25,000,000 x $0.00849 = $212,250 a month.
- Pace: at 600 requests a minute, 25M lookups take 41,667 minutes, about 29 days. A month is nearly all throughput, so you would ask for a higher limit.
- LeadOcean Pro: $499 flat. A very large month is paced down to one request a minute past the fair-usage line rather than cut off. One email to support gets more headroom.
Between 20,000 and 50,000 credits, LeadMagic Professional costs the same $499 as LeadOcean Pro. Above 50,000, the flat fee is lower, and the gap widens with every record.
Is it worth it
LeadMagic is worth it if you buy modest volume and want to pay only for hits. It is a pay-on-success email finder with job and ad data on top.
- Solo founder or small team: Essential at $99 covers 5,000 valid emails and three seats. Growth at $249 is better value per credit if you will use 20,000.
- Agency or RevOps team at 20k to 100k a month: Professional or Ultimate gives the lowest rate and unmetered search. Choose monthly billing if volume swings, since annual credits do not roll over.
- Engineer or agent pulling millions: Plans stop at 100,000 credits. A flat fee is easier to forecast.
- Team that needs job posts or ads: LeadMagic lists 46M+ job posts and ad search (LeadMagic, September 2026). That is a reason to stay.
- Large enterprise: Ask for Enterprise. The rate lock and throughput are not on the public page.
For a wider comparison, see the LeadMagic alternative page and LeadMagic alternatives.
Alternatives with a different price model
These three charge by seat, by record or by flat fee, not by credit pool.
Apollo: pay per seat. Basic is $49 per seat a month billed annually, with 2,500 credits per seat. Professional is $79 per seat with 4,000 credits (Apollo pricing, September 2026). Credits expire each cycle. See /blog/apollo-io-pricing and /alternatives/apollo.
People Data Labs: pay per record retrieved. Free gives up to 100 credits a month with contact data obfuscated. Pro starts at $98 a month for 350 credits, with volume pricing above that (People Data Labs pricing, September 2026). It is an API product with no seats. See /alternatives/people-data-labs.
LeadOcean: flat fee. Free is 1,000 records one-off with no card. Pro is $499 a month with unlimited searches, enrichments and lookups, 100 requests per second per key and 5 API keys. There are no credits and no overage invoice. It covers 693M people and 63M companies over REST and MCP. It has no sequencer, dialer or CRM. See pricing.
FAQ
How much does LeadMagic cost per month?
Essential is $99, Growth $249, Professional $499 and Ultimate $849 a month. Annual billing is 10 times monthly. Enterprise starts at $2,490 a quarter (LeadMagic pricing, September 2026).
How much does one LeadMagic credit cost?
$0.0198 on Essential, $0.0125 on Growth, $0.0100 on Professional and $0.00849 on Ultimate, from price divided by credits. Top-up credit prices are not on the public page.
Does LeadMagic have a free plan?
No. The pricing page says new accounts choose a paid plan at signup, and the free-credits program has ended. A refund is available within 14 days for a first monthly Essential or Growth payment.
Do LeadMagic credits roll over?
On monthly plans, yes, up to 2 times your monthly allocation. Annual plans do not roll over unless your written agreement says so (LeadMagic pricing, September 2026).
Does LeadMagic charge for failed lookups?
No for finders. Email Finder returns null and spends 0 credits when nothing is found (LeadMagic email finder docs, September 2026). Job Change Detector bills per check either way.
Is there a LeadMagic API and MCP server?
Both, on every plan. The REST API is at api.leadmagic.io. The hosted MCP server at mcp.leadmagic.io/mcp uses OAuth sign-in (LeadMagic MCP docs, September 2026).
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