The cheapest paid Wappalyzer plan is Pro at $250 a month. Business at $450 a month is the plan most teams buy: it is the one marked "Most popular", and it is the first plan with API access. Wappalyzer publishes no price for 1M records (Wappalyzer pricing, September 2026).
One record here means one website lookup, one lead-list row or one verified email. Each costs about one API credit. Business includes 20,000 credits and Enterprise starts at 200,000, so 1M a month is a custom quote.
Plans
Wappalyzer sells a free account and three paid plans. Plans can be cancelled at any time, and prices are in US dollars.
| Plan | Price | Credits | Seats | API access | Limits |
|---|---|---|---|---|---|
| Free | $0 | None | 1 | No | 50 lookups and 50 email verifications a month, 5 website alerts, sample lead lists |
| Pro | $250 a month, $2,500 billed yearly | 0 API credits | 1 | No | 2 lead-list technology targets, 5,000 lookups, 5,000 email verifications, no CRM enrichment |
| Business | $450 a month, $4,500 billed yearly | 20,000 API credits | 5 | Yes | Unlimited lead-list technology targets, 20,000 lookups, 20,000 email verifications |
| Enterprise | $850+ a month, $8,500+ billed yearly | 200,000+ API credits | 25+ | Yes | Unlimited targets, 200,000+ lookups and verifications, custom terms |
Source: Wappalyzer pricing, checked September 2026. The yearly figures come from the annual toggle, which the page says saves 17 percent. The Free row is the "Start free" block on the same page.
Pro has no API credits. The API docs for lookup, lead lists, verification, subdomains and MCP each say a Business plan is required (Wappalyzer API docs, September 2026). So API buyers start at $450, not $250.
What a credit buys
A credit is a prepaid unit for an API request, typically one per website (Wappalyzer pricing, September 2026). The cost per action depends on the endpoint.
| Action | Credits | Source |
|---|---|---|
| Technology lookup, cached (up to 10 URLs a request) | 1 per URL | Lookup docs |
| Technology lookup, live and recursive (callback required) | 5 per URL | Lookup docs |
| Finalize a lead list | 1 per website | Lead lists docs |
| Email verification | 1 per address | Verify docs |
| Subdomain finder | 1 per 10 subdomains | Subdomains docs |
| Create, list and fetch lead lists, credit balance | Free | Lead lists docs |
All sources checked September 2026. A repeat request for a crawl in progress is free for up to one hour.
Hidden costs
The plan price is the start. The API gate, the credit rules and the licence add the rest.
- API access starts at Business. Pro includes no API credits, so the $250 plan covers the web app, not code (Wappalyzer pricing, September 2026).
- Included credits expire after 60 days. Bundle credits expire after 365 days. Pausing a plan for up to three months stops the clock on plan credits (Wappalyzer pricing, September 2026).
- Live crawls cost five times more. A live, recursive lookup is 5 credits a URL, and it only runs asynchronously with a callback (Lookup docs, September 2026).
- One pool pays for everything. Lookups, lead-list rows, email verifications and subdomain pages all draw on the same credit balance (API docs, September 2026).
- The rate limit is 10 requests a second. A 429 follows if you pass it. Lookup takes up to 10 URLs per request (Lookup docs, September 2026).
- Resale is barred. You cannot resell or share the data. Broader licensing is an Enterprise conversation (Wappalyzer lead list FAQ, September 2026).
- Contact data is as-is. Emails and phones come from public website pages, with no accuracy promise (Wappalyzer lead list FAQ, September 2026).
- Bundle prices are not public. Extra credits come in bundles, but no price per credit is shown. Ask sales for the bundle price before you plan past the included credits.
Worked examples
Each example counts one cached website lookup, one credit, as one record. All prices are USD list.
10k records a month
- Business: 10,000 lookups use 10,000 of the 20,000 included credits. $450 a month, or $4,500 / 12 = $375 a month billed yearly. That is $0.045 a lookup at the monthly price.
- Pro: no API credits, and 5,000 lookups is below 10,000. It does not fit.
- LeadOcean Pro: $499 flat. At 10k, Wappalyzer Business is the cheaper plan, if you only need technology lookups.
1M records a month
- Credits needed: 1,000,000 is 50 times the 20,000 Business allowance and 5 times the 200,000 Enterprise floor.
- Price: No public 1M price. Enterprise starts at $850+ a month, and the bundle price per credit is not shown, so any total here would be a guess.
- Rate: 10 requests a second at 10 URLs a request is 100 URLs a second. 1,000,000 / 100 = 10,000 seconds, about 2.8 hours.
- Live recursive lookups: 1,000,000 x 5 = 5,000,000 credits.
- LeadOcean Pro: $499 flat. Exports run up to 50,000 rows per request and 500,000 rows a day, so 1M is 20 requests over 2 days.
25M records a month
- Credits needed: 25,000,000 is 125 times the 200,000 Enterprise floor.
- Price: No public 25M price. It is a custom contract.
- Rate: 25,000,000 / 100 = 250,000 seconds, about 2.9 days at the full limit.
- LeadOcean Pro: $499 flat. 25M is past the 10,000,000 export ceiling per period. A very large month is paced down to one request a minute, not cut off, and one email to support gets more headroom.
The two tools return different things. Wappalyzer detects the technologies on a site. LeadOcean returns people and companies, and filters them by 105 technology categories across about 7.8M crawled sites.
Is it worth it
Wappalyzer is worth it when you need to know what a website runs. It is a technographics tool, with a thin layer of contact data scraped from public pages.
- Solo researcher or founder: the free account gives 50 lookups a month. Pro at $250 is worth it only for lead lists built on up to 2 technology targets.
- Developer enriching a domain list by API: Business at $450. It is the cheapest way in, and 20,000 credits cover 20,000 cached lookups.
- Sales team of 5 selling to a technology's users: Business. It has 5 seats, unlimited technology targets and CRM enrichment.
- Data team at 1M or more a month: ask for an Enterprise quote and a credit bundle price before you commit. Neither is public.
- Buyer who needs verified people: Wappalyzer lists emails found on websites. It is not a contact database.
Full comparison in Wappalyzer alternatives. For other vendors priced the same way, read Harmonic pricing, ZeroBounce pricing and Tomba pricing.
Alternatives with a different price model
These three charge by plan tier, by credit pack or by a flat fee.
BuiltWith: plan tiers. Basic is $295, Pro $495 and Team $995 a month. Single-site lookups are free. Pro adds unlimited technology and keyword reports (BuiltWith plans, September 2026). Pick it for deep technology history on a domain.
UpLead: monthly credit packs. Essentials is $99 a month for 170 credits. Plus is $199 a month for 400 credits, and extra credits cost $0.50. Full API access needs the custom Professional plan (UpLead pricing, September 2026). Pick it for small, verified contact lists.
LeadOcean: flat fee. Free is 1,000 records one-off with no card. Pro is $499 a month with unlimited searches, enrichments and lookups, 100 requests per second per key and 5 API keys. There are no credits and no overage invoice. It covers 693M people and 63M companies through REST and a hosted MCP server with 12 tools. It does not return a per-site technology history. See pricing.
FAQ
How much does Wappalyzer cost per month?
Pro is $250, Business is $450 and Enterprise starts at $850 a month. Yearly billing is $2,500, $4,500 and $8,500 and up (Wappalyzer pricing, September 2026).
Is Wappalyzer free?
A free account gives 50 technology lookups and 50 email verifications a month, 5 website alerts and free sample lead lists (Wappalyzer pricing, September 2026). The API is not part of it.
Does Wappalyzer have an API?
Yes, on Business and above. It covers technology lookup, lead lists, email verification and subdomains, and authenticates with an x-api-key header (Wappalyzer API docs, September 2026).
Do Wappalyzer credits expire?
Plan credits expire after 60 days and bundle credits after 365 days. Pausing a plan for up to three months keeps plan credits from expiring (Wappalyzer pricing, September 2026).
Does Wappalyzer work with Claude or ChatGPT over MCP?
Yes, on Business and above. The hosted server at mcp.wappalyzer.com/mcp is read-only and has three tools: lookup_site, lookup_subdomains and get_credit_balance (Wappalyzer MCP docs, September 2026).
What does 1M records a month cost on Wappalyzer?
No public 1M price exists. Enterprise starts at $850 a month with 200,000+ credits, and bundle prices are not shown. LeadOcean Pro is $499 a month flat.
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