The cheapest Wiza plan is Free at $0, with 20 valid emails and 5 phone numbers. The cheapest paid plan is Starter at $49 a month per user (Wiza pricing, September 2026). Wiza marks no plan as most popular. The page opens on yearly billing, where Email at $83 a user a month, billed $990 a year, is the plan a solo rep meets first.
No public 1M price. API credits cost $0.025 each and a valid email costs 2 credits, so $0.05 an email. The help article's examples stop at 200,000 credits, and larger volumes go to sales (Wiza help center, September 2026).
Plans
Wiza sells a Free plan, four paid plans priced per user, and a custom Team plan. Starter is monthly only. Email and Email + Phone are sold monthly or billed yearly. Annual plans trade credits for "unlimited" reveals, with a cap on list exports.
| Plan | Price | Credits | Seats | API access | Limits |
|---|---|---|---|---|---|
| Free | $0 | 20 valid emails, 5 phone numbers | Per user | Not listed | The page does not say whether credits reset |
| Starter | $49 a month | 100 valid emails and 100 phones a month | Per user | Not listed | $0.15 per extra email, $0.35 per extra phone |
| $99 monthly, $83 a month billed $990 yearly | 500 valid emails a month, or unlimited email reveals yearly | Per user | Not listed | Monthly: $0.15 per extra email. Phones $0.35 each. Yearly: 2,500 list exports a month | |
| Email + Phone | $199 monthly, $166 a month billed $1,990 yearly | 500 emails and 500 phones a month, or unlimited yearly | Per user | Not listed | Monthly: $0.15 per extra email, $0.35 per extra phone. Yearly: 2,500 list exports a month |
| Team | Custom, billed annually | Unlimited valid emails and phones | 3 or more users | Listed | Custom. Includes Prospect, CSV import and a success manager |
Source: Wiza pricing and Wiza plan limits, both checked September 2026. The monthly view shows Starter, Email and Email + Phone. The yearly view shows Free, Email, Email + Phone and Team.
Yearly billing saves 17% on both paid plans: $990 against $1,188 for Email, and $1,990 against $2,388 for Email + Phone. Remaining credits do not roll over to the next month or year (Wiza help, September 2026).
What a credit buys
Wiza runs three credit systems. Plan credits cover emails and phones in the app. Export credits cover list exports on yearly plans. API credits cover the API and the MCP server and are bought separately.
| Action | Cost | Source |
|---|---|---|
| Valid email, monthly plan | 1 email credit | Wiza help |
| Extra valid email, monthly plan | $0.15 | Wiza pricing |
| Extra phone number, monthly plan | $0.35 | Wiza pricing |
| Phone on yearly Email plan | $0.35 per contact with a phone | Wiza help |
| Person in a list export, yearly plan | 1 export credit, 2,500 a month. Duplicates and no-email exports follow the same rule | Wiza help |
| API email reveal | 2 API credits, $0.05 at the one-off rate, only if a valid email returns | Wiza docs |
| API phone reveal | 5 API credits, $0.125 | Wiza docs |
| API profile match | 1 API credit, $0.025, at enrichment level none | Wiza docs |
| API prospect search | Billed in API credits for returned profiles, 30 results at most per call | Wiza docs |
| Unmatched profile URL | Free | Wiza docs |
All sources checked September 2026. The dollar figures use $0.025 per API credit, with a 2,000-credit minimum purchase (Wiza help, September 2026). Examples there: 2,000 credits for $50 and 200,000 for $5,000. Larger volumes go to sales.
Hidden costs
The sticker price is a seat. The real bill depends on billing period, phones, exports and whether you call the API.
- Phones cost extra on Email plans. $0.35 each on monthly and yearly Email plans. Only Email + Phone includes them.
- Yearly "unlimited" has a cap. List exports stop at 2,500 export credits a month. One-by-one reveals are unlimited, but a pipeline is not one-by-one (Wiza help, September 2026).
- Overage is cheaper than the plan. Email at $99 for 500 emails is about $0.198 an email. The overage rate is $0.15, so a plan you outgrow costs less per email after the allowance.
- Three or more users means a quote. The Team plan has no public price (Wiza pricing, September 2026).
- API access is gated. The pricing page lists API access only on Team. The help center says to email support to enable it (Wiza help, September 2026).
- API credits are separate from plan credits. One-off API credits are open to any Wiza user. Enterprise plans with volume discounts are sold on a call (Wiza docs, September 2026).
- Expiry is unclear. The docs say API credits are valid for 12 months. The help center says one-off credits do not expire. Get the rule in writing before a large purchase.
- The API queues reveals. Individual Reveal queues requests, and Wiza's own pages disagree on the limit. The docs set a concurrency of 5 on Starter API. The help center says 15 requests per second.
Worked examples
All examples assume one valid email per record, every record found. API figures use $0.025 a credit at 2 credits an email, so $0.05 an email. With phones, an email and a phone is 7 credits, or $0.175. The 1-credit profile charge applies only at enrichment level none (Wiza docs, September 2026).
10k records a month
- Email plan, monthly: $99 + 9,500 extra emails x $0.15 = $1,524.
- API credits, one-off: 10,000 x 2 = 20,000 credits x $0.025 = $500.
- Yearly seats: 10,000 / 2,500 = 4 seats. Four users is past the 3-user Team line, so there is no list price.
- With phones, Email + Phone monthly: $199 + 9,500 x $0.15 + 9,500 x $0.35 = $4,949.
- With phones, API credits: 10,000 x 7 = 70,000 credits x $0.025 = $1,750.
- LeadOcean Pro: $499 flat.
1M records a month
- No public 1M price. Wiza sends large credit buys to sales.
- API credits needed: 1,000,000 x 2 = 2,000,000 credits for emails, or 7,000,000 with phones. The published examples stop at 200,000 credits.
- Monthly plan overage is $0.15 an email, three times the API rate, so a seat is the wrong tool at this size.
- Yearly seats: 1,000,000 / 2,500 = 400 seats. That is a Team quote.
- LeadOcean Pro: $499 flat. A 1M-row export is 20 requests of 50,000 rows, and two days at the 500,000 rows a day export ceiling (LeadOcean exports docs).
25M records a month
- No public price at 25M.
- API credits needed: 50,000,000 for emails, or 175,000,000 with phones.
- Ask Wiza for the per-credit rate at your volume.
- LeadOcean Pro: $499 flat. 25M is past the fair-usage line and past the export ceiling of 10,000,000 rows per period. A very large month is paced down to one request a minute until the reset, not cut off. One email to support gets more headroom.
Break-even against a $499 flat fee sits near 10,000 valid emails a month on Wiza API credits ($499 / $0.05 = 9,980). With phones it falls to about 2,850 contacts ($499 / $0.175). Below that, Wiza's Free or Starter plans cost less.
Is it worth it
Wiza is worth it when a person prospects from LinkedIn all day. The seat buys a Chrome-style workflow and live verification, not just rows.
- Solo rep: Free gives 20 emails. Starter at $49 covers 100 emails and 100 phones. Yearly Email at $83 gives unlimited one-by-one email reveals for $990 a year.
- Small team of 2: Two yearly Email seats are $166 a month and 5,000 list exports. A third user moves you to a Team quote.
- Team of 3 or more: There is no public price. Ask Wiza what a seat costs before you plan around the $83 figure.
- RevOps or data engineer feeding a pipeline: API credits at $0.05 an email are readable, but API access is gated and the reveal endpoint queues. A flat fee is easier to forecast above 10,000 emails a month.
- Agent builder: Wiza's MCP server needs API access and API credits (Wiza MCP guide, September 2026). Budget credits per tool call.
For a wider comparison, see the Wiza alternative page and Wiza alternatives.
Alternatives with a different price model
These three charge per found record, per credit pack or a flat fee, not per seat.
Hunter: credits in a shared pool. The Data Platform sells 1,000,000 Search credits for $6,900, paid once and valid 12 months. An email found costs 1 credit and nothing is charged when nothing is found. All-in-one plans run from Starter at $49 a month for 2,000 credits to Scale at $299 for 25,000 (Hunter Data Platform and Hunter pricing, September 2026). See Hunter alternatives and /alternatives/hunter.
FullEnrich: pay per found contact. Pro runs from $29 a month for 500 credits to $3,500 for 100,000, which is $0.035 a credit. A work email is 1 credit and a mobile is 10. It has no public price at 1M (FullEnrich pricing, September 2026). See FullEnrich alternatives and /alternatives/fullenrich.
LeadOcean: flat fee. Free is 1,000 records one-off with no card. Pro is $499 a month with unlimited searches, enrichments and lookups, 100 requests per second per key and 5 API keys. There are no credits and no overage invoice. It covers 693M people and 63M companies over REST and MCP. It has no Chrome extension, LinkedIn list builder, sequencer or dialer, so pair it with your own sending tool. See pricing.
FAQ
How much does Wiza cost per month?
Starter is $49, Email is $99 and Email + Phone is $199, each per user per month. Billed yearly, Email is $83 and Email + Phone is $166 a month. Team is a custom quote (Wiza pricing, September 2026).
Does Wiza have a free plan?
Yes. Free costs $0 and includes 20 valid emails and 5 phone numbers. The pricing page footer offers 25 free credits with no card (Wiza pricing, September 2026).
How much does a Wiza API credit cost?
$0.025 each as a one-off purchase, with a 2,000-credit minimum. A valid email is 2 credits, a phone is 5 and a profile match is 1 (Wiza help, September 2026). Enterprise API pricing is quoted on a call (Wiza API, September 2026).
Does Wiza charge for invalid emails?
No. Plan credits are used only for valid emails, and API credits are deducted only when a valid email is returned. Unmatched profile URLs are not charged (Wiza docs, September 2026).
Is Wiza unlimited really unlimited?
Not for lists. Yearly plans reveal emails one by one without limit, but list exports are capped at 2,500 export credits a month (Wiza help, September 2026). Wiza says to chat with the team if you need more.
Do Wiza credits roll over?
No. Remaining credits do not roll over to the next month or year (Wiza help, September 2026). One-off API credits are the exception to check: the docs and the help center disagree on expiry.
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