ContactOut vs Wiza (2026): Data, Pricing and API Compared

ContactOut and Wiza both find emails and phone numbers for people on LinkedIn, and both sell mostly by the seat. ContactOut has the cheaper paid plan and the bigger stated people count. Wiza checks each contact live and charges only for valid emails. Neither publishes a price at 1M records.

Verdict

• Pick ContactOut if a recruiter or rep works in a browser, wants personal emails and wants a flat monthly seat price. The Email plan is $49 a month, or $39 a month billed yearly (ContactOut pricing, September 2026).
• Pick Wiza if a rep builds lists from LinkedIn Sales Navigator and wants contacts checked at request time. You pay only for emails it marks valid (Wiza docs, September 2026).
• Pick neither if code or an agent pulls the data and you need a price you can read. Both gate the API behind a person. LeadOcean publishes its price: Free, then Pro at $499 a month (LeadOcean pricing).

Side by side

Figures come from the linked pages, checked in September 2026. Both vendors change plans often, so check before you buy.

Data and coverage

ContactOut states the bigger people count on its data page: 800 million profiles, with 150 million personal emails, 200 million work emails and 100 million direct dials (ContactOut data, September 2026). Treat that number with care. The MCP page says 600M+, and the claimed 99% accuracy is a vendor figure, not a test.

Wiza states 850M+ contacts and gives no split by email, phone or company (Wiza, September 2026). Its pitch is freshness. It says every contact is verified "the moment you request it" against live sources, with no cached data.

The two counts do not measure the same thing, so do not subtract one from the other. Neither vendor publishes a find rate. Run 200 of your own profiles through both before you pick. Count how many return a valid email and how many return a phone, then compare the cost per find.

ContactOut gives you personal emails as a stated line item. Wiza lets you choose work, personal or both with email_options in the API (Wiza docs, September 2026). Both are built around a LinkedIn URL or a name plus company.

API and developer experience

Both APIs are REST, and both start with a person, not a self-serve key. ContactOut says to book a meeting to get a token (ContactOut API, September 2026). Wiza says to email support to enable API access (Wiza help, September 2026).

ContactOut is one synchronous call. This request returns emails and, with include_phone, phone numbers for a LinkedIn profile. It costs 1 email credit if an email is found and 1 phone credit if a phone is found.

curl "https://api.contactout.com/v1/people/linkedin?profile=https://www.linkedin.com/in/jane-doe&include_phone=true" \
  -H "Accept: application/json" \
  -H "token: $CONTACTOUT_API_TOKEN"

Wiza is two calls. You start an individual reveal, then read the result by id or wait for a webhook (Wiza docs, September 2026).

curl -X POST "https://wiza.co/api/individual_reveals" \
  -H "Authorization: Bearer $WIZA_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"individual_reveal":{"full_name":"Jane Doe","company":"Acme","domain":"acme.com"},"enrichment_level":"partial","email_options":{"accept_work":true,"accept_personal":false}}'

Limits differ in kind. ContactOut caps People Search at 60 requests a minute and allows 1,000 a minute on most other endpoints. Wiza limits requests in flight: 5 on Starter API, 15+ on Enterprise API, with a queue of 200 times that (Wiza docs, September 2026). Its help center words the same limit as 15 requests a second. Plan around the lower docs figure.

On MCP, both host a server and both accept OAuth. ContactOut lists 15 tools, including a People Count call that sizes a list before you spend credits. Wiza lists 5 tools, including get_credits. Wiza's server needs API access and credits first (Wiza MCP, September 2026).

Pricing

Both list monthly price first. Figures are USD, September 2026, and assume every lookup finds a valid email.

ContactOut. Email is $49 a month, or $39 a month billed yearly ($468 a year). Email + Phone is $99 a month, or $79 a month billed yearly ($948 a year) (ContactOut pricing, September 2026). "Unlimited" is capped by fair use at 2,000 email credits and 1,000 phone credits per account per month (ContactOut terms, September 2026). Plans are one user per company. The API has no public price.

Wiza. Monthly: Starter $49, Email $99, Email + Phone $199, each per user. Email includes 500 valid emails, and extras cost $0.15 each. Yearly: Email is $83 a month ($990 a year). Email + Phone is $166 a month ($1,990 a year). Both include unlimited reveals and 2,500 list exports a month (Wiza pricing, September 2026). Teams of 3 or more get custom pricing.

10,000 records a month

• ContactOut: 10,000 / 2,000 emails per account = 5 account-months. 5 x $49 = $245 monthly, or 5 x $39 = $195 billed yearly. This is arithmetic only. One user per company means you cannot buy 5 accounts, and the Email plan also stops at 300 exports.
• Wiza, monthly: $99 + (9,500 x $0.15) = $99 + $1,425 = $1,524 a month for one Email seat.
• Wiza, yearly: 10,000 / 2,500 list exports = 4 seats. 4 x $83 = $332 a month. That is also arithmetic only, because 3 or more users move to custom Team pricing.
• Wiza API: a valid email is 2 credits, so 10,000 emails is 20,000 credits. The price per credit is not public.

1M records a month

• ContactOut: No public 1M price. The fair-use ceiling is 2,000 emails per account, and one user per company rules out adding accounts. Volume means the Team / API plan, priced on request.
• Wiza: No public 1M price. The API page says "Book a call to discuss API pricing" (Wiza API page, September 2026). Credits come from a slider in the app or an enterprise deal, and they expire after 12 months (Wiza docs, September 2026).

So the cheapest published route for one person is ContactOut at $49 a month. At 10,000 emails a month, only Wiza has a public path: one monthly Email seat at $1,524. At 1M, both need a sales conversation.

Where ContactOut wins

• A cheaper paid seat. Email at $49 a month ($39 billed yearly) undercuts Wiza's $99 Email plan on monthly billing. The ContactOut free plan gives 5 emails, 5 phones and 5 exports every day.
• Personal emails and a bigger stated profile base. It states 150 million personal emails and 800 million profiles (ContactOut data, September 2026).
• A larger MCP server. 15 tools against Wiza's 5, plus People Count to size a list before you spend credits (ContactOut MCP, September 2026).
• Looser API limits for lookups. 1,000 requests a minute on most endpoints beats a concurrency of 5.

Where Wiza wins

• Live checking. It verifies each contact when you ask, and charges only for emails marked valid (Wiza, September 2026).
• List building. It turns Sales Navigator lists, Recruiter projects and CSVs into exports, and pushes to CRMs on paid plans (Wiza pricing, September 2026).
• More free and a bigger contact claim. 20 valid emails on Free against ContactOut's 5 a day, and 850M+ contacts against 800 million.
• A clear annual deal for one rep. Email at $83 a month gives unlimited reveals for a single seat.

If you need volume through an API

Both tools meter by the credit and neither publishes a price at 1M. LeadOcean is a people and company data API with a hosted MCP server. Free gives 1,000 records one-off with no card, and Pro is $499 a month, flat, with no credits and no per-record price. Both plans get REST and a 12-tool MCP server, and POST /v1/exports returns up to 50,000 rows per request (LeadOcean exports docs, September 2026). It has no Chrome extension, so a rep who lives in LinkedIn should keep ContactOut or Wiza. See pricing.

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