Wiza is a LinkedIn-first email and phone finder sold by the seat. LeadOcean is one data layer you call over REST or MCP at one flat price. If your team pulls people and emails in code or through an agent, LeadOcean is the cheaper and more predictable source. If a rep prospects one LinkedIn profile at a time, keep Wiza.
Why teams switch from Wiza
Plans are per user, not per workload
Wiza's paid plans run from $49 to $199 a month per user, or $83 to $166 a month per user billed yearly (Wiza pricing, September 2026). A pipeline that feeds code or an agent is not a seat. You end up buying a seat to hold an API workload.
The API is priced on a sales call
Wiza's API page says "Book a call to discuss API pricing" (Wiza API, September 2026). Credits are sold through a slider in the app or an enterprise deal, and they expire after 12 months (Wiza docs, September 2026). You cannot read the price of a record before you talk to someone.
Three credit types for one person
An API reveal deducts 2 credits for a valid email, 5 for a phone number and 1 for a matched profile (Wiza docs, September 2026). A person with all three costs 8. Your bill depends on what each lookup returns.
Built around one profile at a time
Wiza's bulk route is lists built from LinkedIn Sales Navigator, Recruiter or a CSV, limited to 10 lists a minute (Wiza help, September 2026). Prospect search returns at most 30 results per call (Wiza docs, September 2026). That is fine for a rep and slow for a pipeline.
LeadOcean vs Wiza
| LeadOcean | Wiza | |
|---|---|---|
| Price model | Flat monthly fee. No credits, no per-record price, no overage invoice. | Per-user plans. Monthly plans include a set number of valid emails, annual plans include unlimited email reveals (Wiza pricing). |
| Entry price | Free plan, 1,000 records one-off, no card. | Free plan with 20 valid emails and 5 phone numbers (Wiza pricing). |
| What $499 a month buys | Pro: unlimited searches, enrichments and lookups, whole database, 5 API keys. | Email + Phone at $199 a month per user: 500 valid emails and 500 phone numbers (Wiza pricing). Two seats cost $398. |
| Extra records | None to buy. | $0.15 per extra valid email and $0.35 per extra phone number on monthly plans (Wiza pricing). |
| Seats | 5 API keys on Pro. No per-seat fee. | Priced per user. Teams of 3 or more get custom pricing (Wiza pricing). |
| API access | REST on every plan, including Free. | Listed on the Team plan (Wiza pricing). The help center says to ask support to enable it (Wiza help). |
| API price | Included in the flat fee. | Not published. "Book a call to discuss API pricing" (Wiza API). The per-credit price sits behind a Wiza login. |
| MCP server | Yes, OAuth 2.1, on every plan. 12 tools. | Yes, https://mcp.wiza.co/mcp. OAuth 2.1 with PKCE or a bearer token. 5 tools. Needs API access and API credits (Wiza MCP guide). |
| Rate limit | 100 requests per second per key, every plan. | Concurrency of 5 on Starter API and 15+ on Enterprise API (Wiza docs). Both limits apply to the Individual Reveal endpoint. The help center states it as 15 requests per second (Wiza help center, July 2026); the docs state it as parallel requests in flight, not a per-second rate. |
| People records | 693M people. | "850M+ contacts" (Wiza homepage). Larger than LeadOcean. |
| Companies | 63M companies. | Not published. Wiza states a contact count (850M+) but no company count (Wiza homepage). |
| How data is checked | Stored dataset. Email status comes back on every record. | Verified at request time, "the moment you request it" (Wiza homepage). |
| Email status on every record | Yes. 13 status values, from verified to spam_trap. | Credits charged only for emails marked valid (Wiza docs). |
| Bulk CSV export | POST /v1/exports, 50,000 rows per request. | 2,500 exports a month on annual plans (Wiza pricing). |
| Search filters | 50 people filters, 34 company filters. | 33 filters in the prospect search request (Wiza docs). |
| Search page size | Up to 100 per page. | 30 results per call (Wiza docs). |
| Phone numbers | 166M people with a phone number. GET /v2/people/phone. | 5 API credits per phone returned. $0.35 per phone on monthly plans (Wiza docs; Wiza pricing). |
| Miss on a lookup | POST /v1/people/enrich: a 404 that costs nothing. v2 contact endpoints cost one record, even on a miss. | Unmatched profile URLs are not charged (Wiza docs). |
| LinkedIn list building | No. API, MCP and CSV export. | Yes. Lists from Sales Navigator, Recruiter or CSV (Wiza help). |
| CRM integrations | Export and API. | On every paid plan (Wiza pricing). |
| AI research | No. Bring your own model through MCP. | AI Research on annual and Team plans (Wiza pricing). |
| Cost of a very large month | Same $499. Paced down past the fair-usage line. | Custom Team or enterprise quote (Wiza pricing). |
| Who it suits | Engineers, RevOps and agents that need volume and a fixed bill. | Reps and small teams that prospect from LinkedIn. |
Wiza figures come from the pages linked in each cell, checked in September 2026. Wiza changes plans often, so check the pricing page before you buy.
What 1M, 5M and 25M records cost
Wiza's annual plans include unlimited email reveals, but list exports stop at 2,500 a month per seat. So the cheapest published way to export at volume is the annual Email plan at $83 a seat a month. LeadOcean Pro stays at $499 a month.
| Exports a month | Wiza on annual Email seats at list price | LeadOcean |
|---|---|---|
| 1M | 400 seats, $33,200 a month. | $499 a month. |
| 5M | 2,000 seats, $166,000 a month. | $499 a month. |
| 25M | 10,000 seats, $830,000 a month. | $499 a month. Past fair use, one email raises the headroom. |
Wiza arithmetic: exports / 2,500 per seat a month x $83 per seat, billed yearly (Wiza pricing, September 2026). That is about $0.033 per exported contact. Teams of 3 or more get custom pricing, and API credits are quoted on a call, so ask Wiza for a quote at your volume. Phones cost extra: $0.35 each on monthly plans, or 5 API credits each.
Your numbers
List rate times volume, if Wiza sold that volume at that rate. Change the inputs to your own quote.
Where LeadOcean wins
A flat bill at any volume
Pro is $499 a month. Every person or company returned counts as a record, but there is no credit balance to watch and no overage invoice. A very large month is paced down to one request a minute until the reset, not cut off. One email to support gets you more headroom.
A price you can read
Wiza's API price is behind a sales call. LeadOcean's is on the pricing page: Free, then Pro at $499 a month. The Free plan has the same API and MCP server as Pro, so you can test the whole thing before you talk to anyone.
Built for code and agents
Wiza has an API and an MCP server, and both need API access and API credits. LeadOcean includes both on every plan. One request gives you a profile, email status and, with reveal_email, every email and phone number we hold, for one record.
curl -X POST "https://api.leadocean.io/v1/people/enrich" \
-H "x-api-key: $LEADOCEAN_API_KEY" \
-H "content-type: application/json" \
-d '{"linkedin_url":"https://www.linkedin.com/in/jane-doe","reveal_email":true}'For Claude or Cursor, add the MCP URL https://api.leadocean.io/mcp and sign in with OAuth. No key gets pasted into a chat.
Search and export at database scale
Search people with 50 filters and companies with 34, across 254 countries and 534 industries. Counts are free. Export up to 50,000 rows per request with POST /v1/exports, so a 1M-row pull is 20 calls over two days. Wiza's search returns 30 results per call.
Where Wiza wins
A bigger people dataset
Wiza claims 850M+ contacts (Wiza homepage, September 2026). LeadOcean holds 693M people. If your target list is a long-tail role in a thin market, Wiza may cover people we do not. Test both on your own list.
LinkedIn workflow and live verification
Wiza is built for a rep working in LinkedIn. It builds lists from Sales Navigator and Recruiter, and it says it verifies contact data at the moment of the request (Wiza help, September 2026). LeadOcean has no LinkedIn list builder and no extension.
Cheaper for one person
A single rep who needs a few hundred emails a month does not need $499. Wiza's Starter plan is $49 a month, and the annual Email plan is $83 a month with unlimited email reveals (Wiza pricing, September 2026). At one seat, Wiza is the cheaper tool.
Use both: LeadOcean for volume, Wiza for the shortlist
You do not have to pick one. Use LeadOcean to find and export people at scale, then run only your priority accounts through Wiza's live check. This keeps the Wiza volume small, so its per-seat plan or API credits stay cheap.
- Create a free LeadOcean key at app.leadocean.io/register. The free plan needs no card. Count your audience for free, then export it with
POST /v1/exports. - Pick the accounts that matter most. Send those profiles to Wiza's Individual Reveal endpoint (
https://wiza.co/api/individual_reveals) with a bearer token (Wiza docs, September 2026). - Keep the LeadOcean
email_statusas your default. Overwrite the email only when Wiza returns one it marks valid, and mail the rest from the LeadOcean export.
FAQ
Is LeadOcean a full Wiza replacement?
For API and agent use, yes. For LinkedIn prospecting, no. LeadOcean has no Chrome extension and no Sales Navigator list builder. If your reps work inside LinkedIn, keep Wiza for them and use LeadOcean for the pipeline.
How much does Wiza cost?
Paid plans are $49, $99 and $199 a month per user, or $83 and $166 a month per user billed yearly (Wiza pricing, September 2026). Team pricing is custom. API pricing is not published (Wiza API, September 2026).
Does Wiza have an API or an MCP server?
Both. The API covers individual reveals, company enrichment and prospect search, with bearer-token auth (Wiza docs, September 2026). The MCP server exposes 5 tools and needs API access and credits (Wiza MCP guide, September 2026).
What does a Wiza API lookup cost in credits?
A valid email costs 2 API credits, a phone number 5 and a matched profile 1. Unmatched profile URLs are free (Wiza docs, September 2026). The dollar price per credit is not public.
What does LeadOcean cost, and is there a limit?
Free gives you 1,000 records, one-off, with no card. Pro is $499 a month, flat, with no credits and no per-record price. Past the fair-usage line a very large month is paced down instead of cut off, and support can raise the headroom.
Do I need a credit card to try it?
No. The free plan needs a work email and no card, and it has the same API and MCP server as Pro. Your 1,000 records last until you spend them.
Related: Swordfish alternative, SalesIntel alternative, Ocean.io alternative, pricing. Back to all alternatives.
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