Lusha vs FullEnrich (2026): Data, Pricing and API Compared

Lusha is the better fit for reps who work in a browser, and a phone costs 5 Lusha credits against 10 at FullEnrich. FullEnrich is the better fit for batch enrichment, and its work emails cost about half as much at 10,000 a month. At 1M records a month neither publishes a price you can order online.

Verdict

• Pick Lusha if reps reveal contacts inside LinkedIn and your CRM, or if phone numbers are the main job. It has a Chrome extension, 26 buying signals and a 5-credit phone (Lusha homepage, September 2026; Lusha pricing, September 2026).
• Pick FullEnrich if you already hold names, domains or LinkedIn URLs and want emails and mobiles filled in by a waterfall of 25+ sources, with unlimited users (FullEnrich pricing, September 2026).
• Pick neither if you pull people and company data by API at volume. Both bill credits, and both stop publishing prices well short of 1M. LeadOcean is one option, covered below.

Side by side

Data and coverage

Lusha is a database you search. FullEnrich is a waterfall you send a list to. That one difference explains most of the table.

Lusha states 525M+ contacts and 29M+ companies, with 165M+ emails and 117M+ direct dials (Lusha homepage, September 2026). So about a third of its contacts carry an email and about a fifth carry a phone. Those are Lusha's own counts. We did not test them.

FullEnrich lists 800M people and 50M companies for search (FullEnrich pricing, September 2026). Search results carry no emails or phones. The 1.6B figure on its homepage is a customer quote about coverage, not a database size (FullEnrich MCP page, September 2026).

The waterfall is where FullEnrich earns its credits. It asks 25+ sources in turn until one returns verified data, so a gap in one source is a hit in the next. FullEnrich states about an 80% find rate on work emails and removes about 30% of raw data in verification (FullEnrich pricing, September 2026). Both are the vendor's claims.

Neither tool publishes a mobile hit rate. Run 500 of your own rows through both before you commit to either.

API and developer experience

Both tools have a REST API on every plan, and both return emails and phones. Lusha works in two steps. FullEnrich works asynchronously. Placeholders below stand in for real people.

Lusha's V3 API passes the key in an api_key header. Search takes a batch of contacts by name and domain, LinkedIn URL or email (Lusha API overview, September 2026).

curl --request POST \
  --url https://api.lusha.com/v3/contacts/search \
  --header "api_key: $LUSHA_API_KEY" \
  --header "Content-Type: application/json" \
  --data '{
    "contacts": [
      { "clientReferenceId": "my-ref-1", "firstName": "Jane", "lastName": "Doe", "companyDomain": "acme.com" }
    ],
    "options": { "includePartialProfiles": true }
  }'

Search returns matches. You then pass the returned contact id to Enrich Contacts, and that reveal is the step that spends credits (Lusha API overview, September 2026).

FullEnrich starts a bulk enrichment job. It takes up to 100 contacts, and you give it either a name with a company domain or a LinkedIn URL (FullEnrich docs, September 2026).

curl --request POST \
  --url "https://app.fullenrich.com/api/v2/contact/enrich/bulk" \
  --header "Authorization: Bearer $FULLENRICH_API_KEY" \
  --header "Content-Type: application/json" \
  --data '{
    "name": "Jane Doe",
    "webhook_url": "https://example.com/webhook",
    "data": [{
      "first_name": "Jane",
      "last_name": "Doe",
      "domain": "acme.com",
      "enrich_fields": ["contact.work_emails", "contact.phones"]
    }]
  }'

The result arrives on your webhook, or you poll the bulk endpoint, which FullEnrich does not recommend. A lookup inside a user request is awkward here. A nightly batch is a good fit.

Limits differ in shape. Lusha caps requests per plan: Pro allows 50 a minute and 1,500 a day, Premium 300 a minute and 18,000 a day (Lusha API guide, September 2026). FullEnrich allows 60 calls a minute with 100 contacts each, which is 6,000 contacts a minute, and returns HTTP 429 over the limit (FullEnrich docs, September 2026).

On MCP, Lusha runs 50 tools at mcp.lusha.com and bills the same credits as the REST API (Lusha MCP tools, September 2026). FullEnrich includes MCP on every plan, even the free trial, with search, enrichment and export (FullEnrich help, September 2026).

Pricing

Both tools bill credits, and both give you a price ladder that stops far below 1M. The worked example is work-email lookups only, at list price. Phones come after.

10,000 work emails a month

Lusha bills 1 credit per email and 1 credit per 25 results on a bulk request, on top of the data credits (Lusha how credits are counted, September 2026). So 10,000 emails need 10,000 + 10,000 / 25 = 10,400 credits.

The largest public step is 10,000 credits a month. It costs $977.40 billed monthly, or $9,539.10 billed yearly, about $794.93 a month (Lusha pricing, September 2026). That is 400 credits short. A batch of 9,600 emails fits (9,600 + 384 = 9,984 credits). Anything bigger needs a Scale quote.

FullEnrich bills 1 credit per work email and nothing for a miss (FullEnrich docs, September 2026). 10,000 credits cost $499 a month at list, or $454 a month billed yearly for 120,000 credits a year ($5,448) (FullEnrich pricing, September 2026).

At 10,000 emails FullEnrich is about half the price of Lusha's top step on monthly billing. Lusha's Premium plan also includes 5 seats. FullEnrich includes unlimited users.

Lusha's own docs disagree on whether a request that finds nobody costs a credit. The API guide says a minimum of 1 credit, and the billing FAQ says nothing is charged (Lusha billing FAQ, September 2026). Ask Lusha before you plan around misses.

Phones

Lusha charges 5 credits for a phone and FullEnrich charges 10, but a Lusha credit costs more. If every lookup hits, 10,000 mobiles are 50,400 Lusha credits (50,000 + 400 for the bulk requests). The same 10,000 are 100,000 FullEnrich credits, which is the top monthly tier at $3,500 (FullEnrich pricing, September 2026). No public Lusha step covers 50,400 a month.

1,000,000 records a month

No public 1M price, from either vendor.

Lusha needs 1,000,000 + 40,000 = 1,040,000 credits for work emails. The top public step is 10,000 credits a month, so 1M is 104 times the largest listed plan. Scale is custom, and the pricing page says only that it is 50%+ off the price per credit (Lusha pricing, September 2026).

FullEnrich needs 1,000,000 credits. The top monthly tier is 100,000 credits for $3,500, so the price list stops at 10% of the volume. The yearly toggle tops out at 1,200,000 credits a year for $37,800. FullEnrich does not say whether annual credits arrive upfront or monthly, so that tier is not a confirmed path to 1M in one month. Above that, contact sales.

Credits also roll over differently. FullEnrich credits roll over 3 months on monthly plans and 12 on annual ones (FullEnrich pricing, September 2026). Lusha yearly plans grant all credits upfront and reset them at the end of the cycle (Lusha pricing, September 2026).

Where Lusha wins

• Reps in a browser. Lusha ships a Chrome extension and connects to Salesforce and HubSpot (Lusha homepage, September 2026). FullEnrich is a data service, not a rep tool.
• Fewer credits per phone. 5 against 10, though at list prices a Lusha credit costs more than a FullEnrich one.
• Signals and tools. 26 buying signals refreshed weekly, and 50 MCP tools including lookalikes and buying groups (Lusha homepage, September 2026; Lusha MCP tools, September 2026).
• A free tier that renews. 40 credits every month, against a one-off 50 on FullEnrich's trial.

Where FullEnrich wins

• Waterfall coverage. 25+ sources queried in sequence find emails and mobiles that one database misses.
• Cheaper emails at 10,000 a month. $499 against $977.40 on monthly list prices.
• Pay for hits only. A miss or a landline costs nothing, and unused credits roll over (FullEnrich docs, September 2026).
• Unlimited users. API, MCP and bulk CSV are on every plan, including the trial.
• Higher rate limits on small plans. 60 calls a minute against Lusha's 40 to 50 on Free, Starter and Pro.

If you need volume through an API

LeadOcean is the data layer only: 693M people and 63M companies over REST and MCP. Pro is $499 a month flat with no credits and no per-record price, and Free gives you 1,000 records, one-off, with no card. The limit is 100 requests per second per key, and POST /v1/exports takes up to 50,000 rows per request. LeadOcean has no Chrome extension, sequencer or waterfall, so it replaces neither tool for reps or for mobiles on a short list. See pricing.

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