Cheap B2B data is data whose cost per usable record stays low at the volume you actually pull. It suits engineers, RevOps and agent builders who fetch records through an API, an agent or a pipeline and need a bill they can forecast.
The sticker price hides the real cost. Icypeas starts at $19 a month for 1,000 credits, but 1M credits cost $3,992 (Icypeas pricing, September 2026). LeadMagic stops at 100,000 credits on its top plan (LeadMagic pricing, September 2026). Prospeo prices per user, so 1M a month means dozens of seats (Prospeo pricing, September 2026). BlitzAPI and Anymail Finder are ranked below too. To see how a record is counted, and what counts toward 1M, read what counts as a record.
TL;DR
| Tool | Best for | Starting price | Cost at 1M records a month |
|---|---|---|---|
| LeadOcean | API, agent and volume buyers | Free (1,000 records, one-off). Pro $499 a month | $499 a month flat. Fair use applies |
| BlitzAPI | A flat-price second API vendor | Core $399 a month. Plus $499 adds verified emails | $499 on Plus, for accounts opened by September 30, 2026. No published price after that |
| Icypeas | Cheap emails when you know name and domain | Basic $19 a month for 1,000 credits | $3,992 a month ($3,326.67 a month billed yearly), plus VAT |
| Anymail Finder | One big pack with no subscription | $29 a month for 400 credits | $4,990 one-time pack, valid 12 months |
| LeadMagic | Low per-credit price up to 100,000 a month | Essential $99 a month for 5,000 credits | No public 1M price. Top plan is $849 a month for 100,000 credits |
| Prospeo | Reps who pay per seat | Starter $49 per user a month | $14,456 a month (44 Pro seats plus a 350,000-credit add-on) |
"1M records" here means 1M work-email lookups that return a result, one credit each where the vendor uses credits. Figures are list prices, and Enterprise quotes are lower. For a wider test, see what 1M records cost at 20 data providers.
What we evaluated
- Cost at 1M: the public price, or a plain statement that none exists.
- Entry price: monthly list price, then billed yearly.
- API and MCP: whether an agent can pull records.
- Rate limit: how fast you can spend the volume.
- Limits that bite: seats, expiring credits and fair-use clauses.
We ran no find-rate test.
1. LeadOcean: best for API, agent and volume buyers
LeadOcean is one dataset behind one REST API and one MCP server. It holds 693M people, 366M with an email, 166M with a phone number, and 63M companies.
Pro is $499 a month with unlimited searches, enrichments and lookups, and 100 requests per second per key. There are no credits and no overage invoice. The MCP server at https://api.leadocean.io/mcp signs in with OAuth 2.1 and has 12 tools.
Pros
- Flat $499 a month, whatever the volume.
- REST and MCP on every plan, including Free.
- A miss on
POST /v1/people/enrichis a free 404.
Cons
- Below about 100,000 records a month, Icypeas costs less.
- No waterfall, sequencer, dialer or CRM.
- Past the fair-usage line, a very large month is paced down, not cut off.
Best for: engineers, RevOps and agents that need a fixed bill.
Pricing: Free is 1,000 records, one-off, no card. Pro is $499 a month, flat (LeadOcean pricing, September 2026).
2. BlitzAPI: best for a flat-price second API vendor
BlitzAPI sells people and company search on flat monthly plans. Plus is $499 a month and adds verified work emails.
The $499 price is a launch offer. Accounts opened by September 30, 2026 keep 50 requests per second and up to 15,000,000 results a month (BlitzAPI pricing, September 2026). Later accounts have no published plan prices (BlitzAPI terms, September 2026). The standard limit is 5 requests per second (BlitzAPI docs, September 2026).
Pros
- 1M work-email results fit inside one $499 Plus plan.
- A call that finds nothing counts nothing.
- Jobs data sits beside people and company search.
Cons
- No published price after September 30, 2026.
- Phones are US only, on the $599 plan.
- The MCP server gives an assistant the docs, not records (BlitzAPI docs, September 2026).
Best for: teams that run their own code and want a second flat-price vendor.
Pricing: Core $399, Plus $499, Full $599 a month (BlitzAPI pricing, September 2026).
3. Icypeas: best for cheap emails when you know the name and domain
Icypeas is an email finder sold on credits, with no seats. A found email costs 1 credit and a miss costs nothing (Icypeas docs, September 2026). Hypergrowth is $499 for 100,000 credits.
The 1,000,000-credit tier is $3,992 a month, or $3,326.67 a month billed yearly ($39,920 for 12M credits). Prices exclude VAT.
Pros
- The cheapest published 1M tier outside the flat-price vendors.
- Unused credits roll over with no expiry.
- API and a hosted 21-tool MCP server on every plan.
Cons
- You must bring a name and a domain.
- Email search allows 10 calls a second (Icypeas docs, September 2026).
Best for: teams with a list of names who need the lowest credit price.
Pricing: Basic $19 a month for 1,000 credits, or $190 a year (Icypeas pricing, September 2026).
4. Anymail Finder: best for one big pack with no subscription
Anymail Finder finds and verifies work emails. Plans run from $29 a month for 400 credits to $799 for 100,000.
Volume comes as one-time packs: 1,000,000 credits cost $4,990, or $0.005 a credit, valid 12 months (Anymail Finder pricing, September 2026). That is a pack, not a monthly plan.
Pros
- $0.005 a credit on the 1M pack.
- No charge when no valid email is found.
- No rate limits stated (Anymail Finder docs, September 2026).
Cons
- Emails only, with no database search or phones.
- The MCP server has five actions and no bulk files (Anymail Finder MCP, September 2026).
Best for: teams that want a verified-email pack.
Pricing: $29 to $799 a month, or $228 a year for 4,800 credits (Anymail Finder pricing, September 2026).
5. LeadMagic: best for a low per-credit price up to 100,000 a month
LeadMagic is a credit-based enrichment API. Email Finder spends 1 credit per valid email. Ultimate is $849 a month for 100,000 credits, or $0.00849 a credit.
No plan reaches 1M in a month, and top-up and Enterprise rates are not published. Email Finder allows 600 requests a minute (LeadMagic docs, September 2026).
Pros
- A low per-credit list price on the top plan.
- Failed email lookups cost nothing.
- A 43-tool MCP server with OAuth sign-in (LeadMagic MCP, September 2026).
Cons
- No public 1M price. Self-serve stops at 100,000 credits.
- No free plan (LeadMagic FAQ, September 2026).
Best for: teams that enrich up to 100,000 valid emails a month.
Pricing: Essential $99 a month, or $990 a year for 60,000 credits. Ultimate $849, or $8,490 a year (LeadMagic pricing, September 2026).
6. Prospeo: best for reps who pay per seat
Prospeo is an email and mobile finder priced per user. A verified email costs 1 credit and a mobile 10 (Prospeo help center, September 2026). Pro is $249 per user for 15,000 credits.
No single plan reaches 1M. The cheapest public monthly path is 44 Pro seats plus the 350,000-credit add-on, which is $14,456 a month. The yearly route gives 1,040,000 credits for $11,223 once, not per month.
Pros
- Enrichment runs at 30 requests a second on Pro (Prospeo docs, September 2026).
- MCP server with 8 tools (Prospeo MCP docs, September 2026).
- No credit charged when a lookup finds nothing.
Cons
- Seats and credits both scale the bill.
- Unused credits expire at the end of each cycle.
Best for: small teams that pay per user.
Pricing: Starter $49, Growth $99, Pro $249 per user a month. Pro is $187 a month billed yearly (Prospeo pricing, September 2026).
Comparison table
| Tool | Best for | Starting price | Cost at 1M records a month | API | MCP | Rate limit |
|---|---|---|---|---|---|---|
| LeadOcean | API, agent and volume buyers | Free. Pro $499 a month | $499 flat. Fair use applies | REST on every plan | Yes. OAuth 2.1, 12 tools | 100 requests per second per key |
| BlitzAPI | A flat-price second vendor | Core $399 a month | $499 on Plus, accounts opened by September 30, 2026 | REST. Emails from Plus | Docs only | 50 per second on the offer. Standard 5 |
| Icypeas | Cheap emails from names | Basic $19 a month | $3,992 a month, plus VAT | REST on every plan | Yes. 21 tools | 10 a second on email search |
| Anymail Finder | A pack, no subscription | $29 a month | $4,990 one-time pack | REST on every plan | Yes. 5 actions | None stated |
| LeadMagic | Low credit price to 100,000 | Essential $99 a month | No public 1M price | REST on every plan | Yes. OAuth, 43 tools | 600 a minute on Email Finder |
| Prospeo | Seat-based reps | Starter $49 per user a month | $14,456 a month | REST, Starter and up | Yes. 8 tools | 5 to 30 a second by plan |
Sources are linked in each tool section. No rate was multiplied out to 1M where a vendor has no public 1M price.
How to choose
- API or agent, 100,000 records a month or more: LeadOcean.
- A second flat-price API: BlitzAPI Plus, if your account opened by September 30, 2026.
- Names and domains, under 100,000 emails a month: Icypeas.
- One large pack, no subscription: Anymail Finder.
- Up to 100,000 valid emails a month: LeadMagic Ultimate.
- Reps who pay per seat: Prospeo.
- Cleaning a CRM: start with CRM data quality.
Verdict
LeadOcean is the cheapest B2B data for API, agent and volume buyers: $499 flat at 1M records. BlitzAPI Plus ties on price for accounts opened by September 30, 2026, but its MCP server reads docs only. Icypeas wins below 100,000 emails a month, and Anymail Finder wins for one pack. LeadMagic suits credit buyers and Prospeo suits seat buyers. Start on the free plan.
FAQ
What is the cheapest B2B data per record?
At 1M records a month, LeadOcean and BlitzAPI Plus are cheapest at $499 on list price. Icypeas is next at $3,992 a month.
What does 1M records a month cost?
It ranges from $499 flat to $14,456 a month at list price. LeadMagic has no public 1M price.
Is the lowest price per credit the cheapest bill?
Not always. Seats, expiring credits and mobile credits change the total.
Which cheap provider has an MCP server that returns data?
LeadOcean, Icypeas, Anymail Finder, LeadMagic and Prospeo do. BlitzAPI's server reads documentation only.
Do I need a credit card to try LeadOcean?
No. The free plan needs a work email and no card, and gives 1,000 records with the same API and MCP server as Pro. See pricing.
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