Snov.io is an email finder and outreach suite that sells data on credits. LeadOcean is one data layer you call over REST or MCP at one flat price. If you pull people and emails in code or through an agent, LeadOcean is cheaper once you pass 50,000 records a month. If you run campaigns from Snov.io, keep it and use LeadOcean as the data source.
Why teams switch from Snov.io
A credit meter that resets every month
Credits buy prospect search, email search and email verification, one credit each. On monthly plans, unused credits expire after 30 days. They roll over only on annual plans or with plan renewal enabled (Snov.io pricing, September 2026).
The cheap rate needs the big plan
Snov.io says one credit costs 3.9 cents on Starter and about 0.9 cents on Pro M (Snov.io pricing, September 2026). The price per record falls only when you buy a bigger bundle. You still pay for what you use.
An API built for 60 requests a minute
The Snov.io API is limited to 60 requests per minute, and prospect search returns up to 20 profiles a page (Snov.io API docs, September 2026). Trial accounts have no API access. A free-plan user must book a demo to get test access.
Phones are a second currency
Phone numbers and deeper enrichment run on enrichment tokens, sold at $0.02 each in packages valid for 90 days (Snov.io pricing, September 2026). You track credits for email and tokens for phone, and each enrichment operation costs a different number of tokens. A phone number costs 10 or 22 tokens depending on the provider you pick (Snov.io knowledgebase, October 2026).
LeadOcean vs Snov.io
| LeadOcean | Snov.io | |
|---|---|---|
| Price model | Flat monthly fee. No credits, no per-record price, no overage invoice. | Monthly plan with a credit allowance. Bigger plans cost less per credit (Snov.io pricing). |
| Entry price | Free plan, 1,000 records one-off, no card. | Trial with 50 credits that renew every month. Starter from $39 a month (Snov.io pricing). |
| What $499 a month buys | Pro: unlimited searches, enrichments and lookups, whole database, 5 API keys. | No plan at $499. Pro L is $369 for 50,000 credits and Ultra is $738 for 100,000 (Snov.io pricing). |
| Credits | None. | 1 credit per prospect, email search or verification. Phones use separate tokens (Snov.io pricing). |
| Credit expiry | Nothing to expire. | Expire after 30 days on monthly plans. Roll over on annual plans (Snov.io pricing). |
| API access | REST on every plan, including Free. | Paid plans only. Free accounts book a demo for test access (Snov.io API docs; Snov.io pricing). |
| Rate limit | 100 requests per second per key, every plan. | 60 requests per minute (Snov.io API docs). |
| MCP server | Yes, OAuth 2.1, on every plan. 12 tools. | Yes, OAuth, on every plan including Trial. Actions use your credits (Snov.io MCP). |
| Records | 693M people, 63M companies, one dataset. | Claims 500M+ verified contacts and 60M+ companies. Database Search says 50M+ prospects (Snov.io lead finder; Snov.io knowledgebase). |
| Search page size | Up to 100 records a page. | Up to 20 profiles a page (Snov.io API docs). |
| Search filters | 50 people filters, 34 company filters. | The Database Search guide lists 5 prospect filters and 6 company filters (Snov.io knowledgebase, October 2026). |
| Email status on every record | Yes. 13 status values, from verified to spam_trap. | Finder charges 1 credit for a valid or unknown email. Verification is a separate 1-credit check (Snov.io API docs; Snov.io pricing). |
| Miss on a lookup | A 404 that costs nothing. | Domain search is free when it returns nothing (Snov.io API docs). |
| Phone numbers | 166M people with a phone number. | Enrichment tokens at $0.02 each. A phone lookup is 10 tokens (Wiza) or 22 tokens (Zeliq) per number found, about $0.20 or $0.44 (Snov.io knowledgebase, October 2026). |
| Bulk CSV export | POST /v1/exports, 50,000 rows per request. | Unlimited export on paid plans. Bulk verification takes up to 100,000 emails per file (Snov.io pricing). |
| Company lookup | POST /v1/companies/enrich, 63M companies. | Domain search returns company info, emails and prospects (Snov.io API docs). |
| Cold email sending | No. Bring your own sender. | Yes. Campaigns, unlimited senders, warm-up slots (Snov.io pricing). |
| LinkedIn automation | No. | Yes, $69 a month per account slot (Snov.io pricing). |
| Sales CRM | No. | Yes, with deals, tasks and calendar sync (Snov.io pricing). |
| Integrations | REST, MCP and CSV export. Clay through an HTTP API column. | HubSpot, Pipedrive, Clay, Zapier and Make (Snov.io pricing). |
| Cost of a very large month | Same $499. Paced down past the fair-usage line. | Above 100,000 credits, Custom Ultra. Above 100,000 credits the monthly price per credit falls from $0.00499 to $0.003992 at 1M credits and $0.003493 at 10M credits (Icypeas pricing, September 2026). |
| Setup | Sign up, copy a key, send one request. | Create client credentials, exchange them for a bearer token, then call the API (Snov.io API docs). |
| Who it suits | Engineers, RevOps and agents that need volume and a fixed bill. | Small teams that want finding, verifying and outreach in one app. |
Snov.io figures come from the pages linked in each cell, checked in September 2026. Snov.io changes plans often, so check the page before you buy.
What 1M, 5M and 25M records cost
Snov.io prices data per credit, so cost scales with volume. LeadOcean Pro stays at $499 a month. The Snov.io columns are list-price arithmetic at the rate of its largest self-serve plan, Ultra. Snov.io sells nothing bigger than 100,000 credits a month without a custom quote, so ask Snov.io for a price at your volume.
| Records a month | Snov.io at list price, billed monthly | Snov.io at list price, billed annually | LeadOcean |
|---|---|---|---|
| 1M | $7,380 a month. Ten Ultra plans. | $5,535 a month. | $499 a month. |
| 5M | $36,900 a month. Fifty Ultra plans. | $27,675 a month. | $499 a month. |
| 25M | $184,500 a month. 250 Ultra plans. | $138,375 a month. | $499 a month. Past fair use, one email raises the headroom. |
Snov.io arithmetic: 1 credit per record x records x $0.00738 per credit, which is Ultra at $738 for 100,000 credits billed monthly (Snov.io pricing, September 2026). Annual billing is $553.50 a month for Ultra, or $0.005535 per credit, a 25% discount.
Above 100,000 credits the monthly price per credit falls from $0.00499 to $0.003992 at 1M credits and $0.003493 at 10M credits (Icypeas pricing, September 2026).
One credit is one email found or one prospect with an email. Verifying each address costs another credit, so a verified list needs about two credits per record. Phone numbers run on tokens, not credits. Your real Snov.io number depends on what you pull.
The line to remember is 50,000. Below it, Snov.io's Pro L at $369 beats $499. Above it, Snov.io's next plan is Ultra at $738 for 100,000 credits, and past 100,000 you need a custom quote. A fixed fee starts to win at that point, and it wins by a wider margin each month you grow. The 5M and 25M rows assume Snov.io would sell you that many credits at the Ultra rate, which it may not.
Your numbers
List rate times volume, if Snov.io sold that volume at that rate. Change the inputs to your own quote.
Where LeadOcean wins
A flat bill at any volume
Pro is $499 a month. Every person or company returned counts as a record, but there is no credit balance to watch and no overage invoice. You can run a 1,000-record test on Free, then a 5M-record month on Pro, and the bill is the same $499. A very large month is paced down to one request a minute until the reset, not cut off, and one email to support gets you more headroom.
Built for bulk pulls
LeadOcean answers 100 requests per second per key and returns up to 100 records a page. Snov.io allows 60 requests a minute and 20 profiles a page. At those limits, a 1M-profile pull takes Snov.io about 14 hours of nonstop requests.
For bulk work on LeadOcean, skip paging. POST /v1/exports returns up to 50,000 rows per request, so 1M rows is 20 calls over two days. A nightly refresh of a large segment is a cron job, not a weekend of throttled scripts.
Agent access with no key in the chat
The same data is reachable over REST and over MCP, on the Free plan too. Snov.io also ships an MCP server, but it sits inside a larger outreach suite and draws on the credits, recipients and LinkedIn slots in your plan. LeadOcean's MCP has 12 tools, and count_leads, list_filters and list_enum_values cost nothing.
curl -X POST "https://api.leadocean.io/v1/people/enrich" \
-H "x-api-key: $LEADOCEAN_API_KEY" \
-H "content-type: application/json" \
-d '{"linkedin_url":"https://www.linkedin.com/in/jane-doe","reveal_email":true}'For Claude or Cursor, add the MCP URL https://api.leadocean.io/mcp and sign in with OAuth. No key gets pasted into a chat.
One dataset, email status included
LeadOcean holds 693M people and 63M companies in a single database, with 166M people carrying a phone number. Email status comes back on every record, with 13 values from verified and catch_all_valid to risky and spam_trap. Search people with 50 filters and companies with 34, across 254 countries and 534 industries. Counts are free.
Where Snov.io wins
Finding, verifying and sending in one app
Snov.io is a suite. It finds the lead, verifies the email, warms the mailbox, sends the sequence and tracks the deal in a built-in CRM, with unlimited team seats (Snov.io pricing, September 2026). LeadOcean does none of the sending. A sales team that wants one login should stay in Snov.io.
Cheaper at small volume
Starter is $39 a month for 1,000 credits, and Pro L is $369 for 50,000 (Snov.io pricing, September 2026). Under 50,000 records a month, Snov.io costs less than $499. LeadOcean pays off past that line, or when you want a bill that never moves. If your volume is small and you also send email, Snov.io is the better buy.
A built-in verifier and LinkedIn tools
Snov.io runs a 7-tier email verifier, claims 98% accuracy, and takes bulk files of up to 100,000 emails (Snov.io homepage, Snov.io pricing, September 2026). It also runs LinkedIn outreach from the same account, at $69 a month per slot. LeadOcean returns email status with the data. It does not send to LinkedIn.
Dataset size is not a Snov.io win by its own numbers, but it is close on companies. Snov.io says 60M+ companies against our 63M. Snov.io also keeps a 50M+ prospect database for Database Search, so the two counts are not measured alike (Snov.io lead finder, September 2026).
Use both: LeadOcean as the data source for Snov.io
You do not have to drop Snov.io to cut its credit bill. Pull the list from LeadOcean and let Snov.io do the sending, the sequences and the CRM. Your Snov.io credits then go to verification and tokens go to phones, not to finding. A smaller Snov.io plan is often enough when it only sends.
- Create a free LeadOcean key at app.leadocean.io/register. The free plan needs no card.
- Run
count_leadsto size the audience for free. Then export the rows withPOST /v1/exports, up to 50,000 per request, or search them in code. - Load the contacts into a Snov.io prospect list, by CSV or through the Snov.io API, and start the campaign there (Snov.io API docs, September 2026).
FAQ
Is LeadOcean a full Snov.io replacement?
No. It replaces Snov.io as a data source, not as an outreach tool. If you need campaigns, warm-up, LinkedIn automation or a CRM, keep Snov.io. If you only need people, companies and emails in code or an agent, LeadOcean is enough.
How much does Snov.io cost?
Plans run from Starter at $39 a month (1,000 credits) to Ultra at $738 a month (100,000 credits), with a 25% discount for annual billing (Snov.io pricing, September 2026). Phone and deep enrichment cost extra, in tokens at $0.02 each. LinkedIn slots are $69 a month each.
Does Snov.io have an API or an MCP server?
Both. The REST API needs a paid plan and is limited to 60 requests per minute (Snov.io API docs, September 2026). The MCP server is at https://mcp.snov.io/mcp, uses OAuth, and works on every plan including Trial (Snov.io MCP, September 2026).
How many credits does a Snov.io email search cost?
One credit for each email with a valid or unknown status (Snov.io API docs, September 2026). A prospect with an email also costs one credit. Verifying an address costs one more.
Can I use LeadOcean with Snov.io?
Yes. Export a list from LeadOcean and load it into a Snov.io prospect list, by CSV or through the Snov.io API. The steps are in the section above.
What does LeadOcean cost, and do I need a card?
Free gives you 1,000 records, one-off, with no card. Pro is $499 a month, flat, with no credits and no per-record price. Past the fair-usage line a very large month is paced down instead of cut off, and support can raise the headroom.
Related: Swordfish alternative, SalesIntel alternative, Ocean.io alternative, pricing. Back to all alternatives.
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