The cheapest paid plan is Starter at $39 a month for 1,000 credits, or $29.25 a month billed yearly. A free Trial gives 50 credits a month and no API access. Snov.io calls Pro M one of its most popular plans: $189 a month for 20,000 credits (Snov.io pricing, October 2026).
Snov.io publishes no price for 1M records. The largest self-serve plan is Ultra at 100,000 credits for $738 a month. Above that, Custom Ultra starts at 200,000 credits and is sold by quote. LeadOcean Pro is $499 a month, flat.
One credit buys one email found or one verification. Phone numbers and deeper enrichment run on a second currency, tokens. Snov.io is cheap for small outreach teams and has no list price for a data pipeline at volume.
Plans
Snov.io sells three things: the Sales Suite plans below, a standalone Phone and Data Enrichment subscription and LinkedIn Automation slots. Every paid Sales Suite plan includes unlimited team seats and a Sales CRM. Billing is monthly, every 3 months (5% off) or yearly (25% off).
| Plan | Price | Credits | Seats | API access | Limits |
|---|---|---|---|---|---|
| Trial | $0 | 50 a month, renews | Teamwork not included | No | 100 recipients, 25 tokens, 1 warm-up slot. No bulk search or export. |
| Starter | $39 a month ($29.25 billed yearly) | 1,000 | Unlimited | Yes | 5,000 recipients, 75 tokens, 3 warm-ups. $0.039 a credit. |
| Pro S | $99 a month ($74.25 billed yearly) | 5,000 | Unlimited | Yes | 25,000 recipients, 150 tokens. $0.0198 a credit. |
| Pro M | $189 a month ($141.75 billed yearly) | 20,000 | Unlimited | Yes | 50,000 recipients, 300 tokens. $0.00945 a credit. |
| Pro L | $369 a month ($276.75 billed yearly) | 50,000 | Unlimited | Yes | 100,000 recipients, 500 tokens. $0.00738 a credit. |
| Ultra | $738 a month ($553.50 billed yearly) | 100,000 | Unlimited | Yes | 200,000 recipients, 750 tokens. $0.00738 a credit. |
| Custom Ultra | Quote only | From 200,000 | Unlimited | Not listed on the page | From 400,000 recipients, 750 tokens. Unused credits roll over. |
| LeadOcean Pro (for comparison) | $499 a month, flat | None | 5 API keys | Yes, every plan | 100 requests per second per key. No credits, no overage invoice. |
Source: Snov.io pricing, October 2026. USD list prices. Per-credit figures are the monthly price divided by the credits. The yearly price is per month, so Ultra costs $6,642 a year. The Trial limits come from the page FAQ.
Two add-ons bill separately. Enrichment tokens cost $0.02 each in packages from 1,000 tokens ($20) to 50,000 tokens ($1,000), and a package is valid for 90 days. LinkedIn Automation is $69 a month per slot, or $62 billed yearly, with $10 off each slot if you also hold a Sales Suite plan (Snov.io pricing, October 2026).
What a credit buys
A credit pays for an email found or an email checked. Finder tools charge 1 credit for a valid (green) or unknown (yellow) email. A search that finds nothing is free.
| Action | Cost | Source |
|---|---|---|
| Email search from name and domain (app or API) | 1 credit per valid or unknown email. Free if none found. | Credits guide, API docs |
| Domain search in the app | 1 credit per search. 50 emails can be saved, the next 50 cost 1 more. | Credits guide |
| Domain search API, prospect profiles | 1 credit per profile with an email. Free if none found. | API docs |
| Bulk domain search, emails only | 2 credits per domain, up to 100 emails. | Credits guide |
| Database Search, prospects | 1 credit per saved prospect with an email. | Credits guide |
| Database Search, companies | Searching and saving are free. Opening a profile is 1 credit. | Credits guide |
| Email verification | 1 credit for a valid or invalid result. Unknown is free. | Credits guide |
| Company name to domain (API) | 1 credit per domain found. | API docs |
| LinkedIn URL to profile (API) | 1 credit per profile returned. | API docs |
| Deliverability test | 50 credits. | Credits guide |
| Phone number via enrichment | 10 tokens (Wiza) or 22 tokens (Zeliq), about $0.20 or $0.44. | Enrichment guide |
| Email via enrichment | 5 tokens per email found, about $0.10. | Enrichment guide |
| Company details via enrichment | 1 token per prospect, about $0.02. | Enrichment guide |
All sources checked October 2026. Warm-up and the Sales CRM use no credits. Token prices use the $0.02 package rate from the pricing page.
Hidden costs
The headline price is a plan. The bill depends on which meter you spend and how big a plan you must buy to get a low rate.
- The rate swings fivefold. A credit is $0.039 on Starter and $0.00738 on Pro L. Small plans are the expensive way to buy data.
- Pro L and Ultra cost the same per credit. Doubling from 50,000 to 100,000 credits buys volume, not a discount.
- Unknown emails are charged. A yellow email costs 1 credit and may still bounce. The guide says it "may still be deliverable" (Snov.io credits guide, October 2026).
- Duplicates can cost a credit. A prospect whose email matches one you saved can still cost 1 credit if the name differs.
- Verification is a separate credit. Re-checking a list costs 1 credit per address. The credits guide gives two rules for the API verifier: unknown is free in one row and billed in another.
- Phones are priced apart. A phone number is 10 or 22 tokens, so 1,000 numbers cost $200 to $440 on top of the plan.
- Tokens expire. Plan tokens reset monthly and do not roll over. A purchased package lasts 90 days (Snov.io tokens guide, October 2026).
- Credits expire without renewal. The pricing page says unused credits expire every 30 days, and roll over on annual plans or with plan renewal on.
- The plan is sized by recipients too. Sending is metered at 1 recipient per new contact. Starter allows 5,000 a month.
- The API is gated and slow. It needs a paid plan and is limited to 60 requests per minute (Snov.io API docs, October 2026). A name-and-domain lookup takes up to 10 rows per request.
- No list price past 100,000 credits. Bigger volume goes through sales.
Worked examples
Each example assumes 1 credit per record found, at list price, with misses free. Snov.io figures are monthly list prices from the plans table. Nothing here is a quote.
10k records a month
- Credits needed: 10,000.
- Smallest plan that covers it: Pro M, 20,000 credits, $189 a month or $141.75 billed yearly. Pro S has only 5,000.
- Cost per record: $189 / 10,000 = $0.0189 if you use half the credits.
- Phones for the same 10,000 people: 10,000 x 10 tokens = 100,000 tokens, two 50,000-token packages at $1,000 each, so $2,000.
- LeadOcean Pro: $499 flat. At this volume Snov.io is cheaper for emails.
1M records a month
- Credits needed: 1,000,000.
- Largest self-serve plan: Ultra, 100,000 credits. That is 10 months of Ultra to reach 1,000,000 credits.
- Price: No public 1M price. Custom Ultra starts at 200,000 credits and is quote only, so this page gives no dollar figure.
- Time on the API: a name-and-domain request carries up to 10 rows. 1,000,000 / 10 = 100,000 requests, at 60 a minute is about 1,667 minutes, or 28 hours, before you poll for results.
- LeadOcean Pro: $499 flat.
25M records a month
- Credits needed: 25,000,000, which is 250 months of Ultra credits.
- Price: No public 1M price, and none for 25M either. Ask Snov.io for a quote.
- Time on the API: 2,500,000 requests at 60 a minute is about 41,667 minutes, or 29 days of nonstop calls.
- LeadOcean Pro: $499 flat. Past the fair-usage line a very large month is paced down to one request a minute until the reset. One email to support gets more headroom.
The line to remember: Snov.io is cheaper than $499 up to Pro L (50,000 credits, $369). Ultra at $738 costs more than LeadOcean Pro. Past 100,000 credits you need a quote.
Is it worth it
Snov.io is worth it when finding emails is one step in a sales workflow you run inside the same app. It finds, verifies, warms up, sends and tracks deals, with unlimited seats.
- Solo founder or one rep: Starter at $39 or Pro S at $99 covers a small list. Use the 50 free Trial credits first.
- SDR team of 5 to 20: Pro M or Pro L at $189 or $369 is the sweet spot. Seats are free, and the credits double as your finder budget.
- RevOps or data engineer: The API needs a paid plan, allows 60 requests a minute, so it suits syncing, not bulk pulls. Domain-search pages return 20 profiles a page. See the Snov.io alternative page.
- Agent builder: Snov.io has an MCP server, but it manages CRM and LinkedIn outreach as well as search (Snov.io MCP, October 2026).
- High volume, 1M or more: There is no list price. Ask for a Custom Ultra quote.
For a wider comparison, see Snov.io alternatives. Other pricing breakdowns in this series: Wappalyzer pricing, Harmonic pricing and ZeroBounce pricing.
Alternatives with a different price model
These three charge by volume tier, by one-time pack or by flat fee.
Icypeas: volume tiers on one credit. Hypergrowth is $499 a month for 100,000 credits, and the credit selector lists 1,000,000 credits at $3,992 a month ($0.003992 a credit). A found email is 1 credit, and a miss is free (Icypeas pricing, September 2026). See Icypeas pricing.
Anymail Finder: one-time packs. The 1,000,000-credit pack is $4,990 once, about $0.0050 a credit, valid 12 months. One valid email is 1 credit, and a miss is free (Anymail Finder pricing, September 2026). See Anymail Finder pricing.
LeadOcean: flat fee. Free is 1,000 records one-off with no card. Pro is $499 a month with unlimited searches, enrichments and lookups, 100 requests per second per key and 5 API keys. There are no credits and no overage invoice. It covers 693M people and 63M companies over REST and MCP, and the app has an Exports page with a filter builder and CSV download. It has no sequencer, dialer or CRM. See pricing.
FAQ
How much does Snov.io cost per month?
Plans run from Starter at $39 to Ultra at $738 a month. Pro M, a popular middle plan, is $189 (Snov.io pricing, October 2026). Yearly billing takes 25% off.
How much does one Snov.io credit cost?
It ranges from $0.039 on Starter to $0.00738 on Pro L and Ultra at monthly list prices. Billed yearly, Ultra is $0.005535 a credit. One credit buys one found email or one verification.
Does Snov.io have a free plan?
It has a renewable Trial with 50 credits, 100 recipients and 25 tokens a month. The Trial has no bulk search, no export and no API and webhooks access (Snov.io pricing, October 2026). A free account can request API test access by booking a demo.
Do Snov.io credits roll over?
On annual plans, or with plan renewal on, yes. Otherwise unused credits expire every 30 days (Snov.io pricing, October 2026). Plan tokens never roll over, and a purchased token package lasts 90 days.
Does Snov.io have an API, and is it limited?
Yes, on paid plans. The API is limited to 60 requests per minute, and domain-search pages hold up to 20 profiles (Snov.io API docs, October 2026). Each call needs a bearer token made from a client ID and secret.
What does Snov.io cost at 1M records?
Snov.io lists no price for 1M records. Ultra, at 100,000 credits for $738 a month, is the largest self-serve plan. Custom Ultra starts at 200,000 credits and needs a sales quote.
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