LeadMagic vs FullEnrich (2026): Data, Pricing and API Compared

LeadMagic is the cheaper tool at every public price point and the simpler one to call from code. FullEnrich is the pick when you want a waterfall across 25+ sources to chase hard-to-find emails and mobiles. Past 100,000 credits a month, neither publishes a price.

Verdict

• Pick LeadMagic if engineers or agents need emails and mobiles per request at the lowest credit price. A mobile is 5 credits, half of FullEnrich's 10, and its top public rate is $0.00849 a credit (LeadMagic pricing, September 2026).
• Pick FullEnrich if you want waterfall coverage on a modest volume, a free trial, and bulk batches with webhooks. It states an average 80% work email find rate across 25+ sources (FullEnrich pricing, September 2026).
• Pick neither if you pull millions of records a month through an API at a fixed bill. LeadOcean Pro is flat at $499 a month, covered below.

Side by side

Data and coverage

Both are enrichment layers. You bring a name and a company, they return a work email or a mobile. They differ in how: LeadMagic queries its own validated pool, and FullEnrich queries 25+ providers in sequence until one returns verified data.

Sizes are claims, not tests. LeadMagic states 400M+ people, 25M+ companies and 46M+ job posts (LeadMagic, September 2026). FullEnrich lists 800M people and 50M companies for search (FullEnrich pricing, September 2026). Its homepage also shows 1.6B contacts, but that is a customer quote about coverage growth, not a database size.

Only FullEnrich publishes a find rate: about 80% on work emails, on average, and it varies by region and seniority (FullEnrich pricing.md, September 2026). LeadMagic publishes none. It validates every email and charges only for a valid result.

Phones are where a waterfall helps most, and where FullEnrich charges most. A mobile is 10 credits there and 5 on LeadMagic. Neither publishes a mobile hit rate, so run the same 200 of your own contacts through both before you commit.

LeadMagic also sells job posts, job change checks at 3 credits each, and a zero-credit search in the app on every paid plan (LeadMagic pricing, September 2026). FullEnrich search costs 0.25 credits per person returned (FullEnrich docs, September 2026).

API and developer experience

LeadMagic answers one person per request. FullEnrich takes a batch of up to 100 contacts and returns results later by webhook. Placeholders below stand in for real people.

LeadMagic, find a work email from a name and domain.

curl -X POST "https://api.leadmagic.io/v1/people/email-finder" \
  -H "X-API-Key: $LEADMAGIC_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"first_name":"Jane","last_name":"Doe","domain":"acme.com"}'

The response carries the email and its status, and a miss spends no credit (LeadMagic docs, September 2026). An email found on an unrelated domain comes back as a free not-found unless you set allow_domain_mismatch.

FullEnrich, start a bulk enrichment for work emails.

curl -X POST "https://app.fullenrich.com/api/v2/contact/enrich/bulk" \
  -H "Authorization: Bearer $FULLENRICH_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"name":"Acme prospects","webhook_url":"https://example.com/webhook","data":[{"first_name":"Jane","last_name":"Doe","domain":"acme.com","enrich_fields":["contact.work_emails"]}]}'

The call returns an enrichment id, and the results arrive on your webhook. Polling GET /bulk/{enrichment_id} also works, but the docs mark it not recommended (FullEnrich docs, September 2026). Adding a linkedin_url also returns a contact and company profile.

Rate limits cut both ways. LeadMagic's email finder takes 600 requests a minute on standard plans, one person each (LeadMagic docs, September 2026). FullEnrich allows 60 calls a minute, but each bulk call carries up to 100 contacts, so 6,000 contacts a minute on paper (FullEnrich docs, September 2026).

At 600 a minute, a million lookups takes about 28 hours of steady calls. At 6,000 a minute it is under three hours, if the queue keeps up. The default queue is 100 concurrent enrichments. Calls over the limit get HTTP 429 with error.rate.limit.

On MCP, LeadMagic states 43 tools and accepts OAuth only, with no static API key (LeadMagic MCP, September 2026). FullEnrich's hosted server covers search, enrichment and export, and you sign in through your FullEnrich account (FullEnrich help, September 2026).

Pricing

Both sell credits, so cost grows with volume. The worked examples use one credit per work email, every lookup a hit. Prices are monthly list first, billed-yearly after.

10,000 work emails a month

• LeadMagic: 10,000 credits needs Growth, $249 a month for 20,000 credits. Billed yearly it is $208 a month ($2,490 a year). The spare credits roll over on monthly plans, up to 2x the allocation (LeadMagic pricing, September 2026).
• FullEnrich: the 10,000-credit tier is $499 a month ($0.050 a credit). Billed yearly, 120,000 credits a year is $454 a month ($5,448 a year) (FullEnrich pricing.md, September 2026).

LeadMagic is $250 a month cheaper, about half. FullEnrich bills only for what it finds, so at its stated 80% find rate you still land on the 10,000 tier, because the next tier down is 5,000.

10,000 mobiles a month

• LeadMagic: 5 credits each is 50,000 credits, which is Professional at $499 a month. Billed yearly, 600,000 credits a year is $416 a month ($4,990 a year).
• FullEnrich: 10 credits each is 100,000 credits, the top public tier at $3,500 a month. Billed yearly, 1,200,000 credits a year is $3,150 a month ($37,800 a year).

That is the widest gap between them. A mobile costs 7 times more at FullEnrich on these tiers, though its waterfall may find numbers LeadMagic misses.

1M records a month

• LeadMagic: no public 1M price. The top self-serve plan is Ultimate, $849 a month for 100,000 credits. Top-up prices are not published, and Enterprise starts at $2,490 a quarter with no per-credit price (LeadMagic pricing, September 2026).
• FullEnrich: no public 1M price. The top monthly tier is 100,000 credits for $3,500 a month, and above that the page says contact sales (FullEnrich pricing.md, September 2026).

We do not multiply either rate out to 1M, because no plan sells it. Both top public tiers cover 10% of a million credits. FullEnrich also does not say whether annual credits arrive upfront or monthly, so its yearly 1.2M tier does not prove a 1M month.

At 1M a month, ask both vendors for a quote.

Where LeadMagic wins

LeadMagic is cheaper per credit and cheaper per mobile. Its monthly rate runs from $0.0198 on Essential to $0.00849 on Ultimate. FullEnrich runs from $0.058 at its entry tier to $0.035 at the top (LeadMagic pricing, September 2026; FullEnrich pricing.md).

It is also simpler for code. One synchronous request returns one answer, with no webhook to host. Its MCP server lists 43 tools, and in-app search spends no credits on paid plans. Job posts and job change checks are extras we did not find on FullEnrich's pricing page.

Where FullEnrich wins

FullEnrich is the better pick for coverage on a small, high-value list. It asks 25+ sources per contact and states an 80% work email find rate. Re-enriching the same contact within 3 months returns the stored result for 0 credits (FullEnrich docs, September 2026).

It is also easier to try and easier to hand to a team. There is a free trial with 50 credits and no card, and users are unlimited on every plan. Integrations include HubSpot, Zapier, Make, n8n and Clay (FullEnrich integrations, September 2026). Unused credits roll over 3 months on monthly plans and 12 on annual.

If you need volume through an API

LeadOcean is a people and company data API with a hosted MCP server and no credits. Free gives 1,000 records one-off with no card, and Pro is $499 a month flat with the whole database over REST and MCP, 100 requests per second per key. Export up to 50,000 rows per request with POST /v1/exports, and call count_leads first because counts are free. It is one dataset, not a waterfall, and it has no rep workspace, so teams that want a CRM-side tool should stay on LeadMagic or FullEnrich. See pricing.

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