The cheapest way in is 50 free credits with no card. The cheapest paid plan is Starter at $15 a month for 200 credits. Pro starts at $49 for 1,000 credits (BetterContact pricing, September 2026).
The page marks no plan as most popular, so there is no public answer to which plan most teams buy. Pro runs from $49 for 1,000 credits to $1,999 for 50,000.
No public 1M price. The top public step is 50,000 credits for $1,999 a month, 5% of a 1M pull. Above it is Enterprise, from $799 a month on a custom quote.
Plans
BetterContact sells three plans: Starter, Pro and Enterprise. Pro has seven credit steps. Annual billing is 2 months free: you pay for 10 months and keep 12.
| Plan | Price | Credits | Seats | API access | Limits |
|---|---|---|---|---|---|
| Free | $0 | 50 credits once | Not listed | Not stated | No card. |
| Starter | $15 a month ($12.50 billed yearly) | 200 a month | Not listed | Yes | 100 requests a minute. No Connect Intelligence, no catch-all verification. |
| Pro 1,000 | $49 a month ($40.83 yearly) | 1,000 a month | Not listed | Yes | 200 requests a minute. |
| Pro 3,000 | $149 a month ($124.17 yearly) | 3,000 a month | Not listed | Yes | $0.0497 a credit. |
| Pro 5,000 | $199 a month ($165.83 yearly) | 5,000 a month | Not listed | Yes | $0.0398 a credit. |
| Pro 10,000 | $399 a month ($332.50 yearly) | 10,000 a month | Not listed | Yes | $0.0399 a credit. |
| Pro 20,000 | $799 a month ($665.83 yearly) | 20,000 a month | Not listed | Yes | $0.0400 a credit. |
| Pro 30,000 | $1,199 a month ($999.17 yearly) | 30,000 a month | Not listed | Yes | $0.0400 a credit. |
| Pro 50,000 | $1,999 a month ($1,665.83 yearly) | 50,000 a month | Not listed | Yes | $0.03998 a credit. Top public step. |
| Enterprise | From $799 a month | Custom | Not listed | Yes | Custom quote. Bulk discounts, dedicated account manager, bring your own provider keys. |
Source: BetterContact pricing, September 2026. All prices are USD. Yearly figures are derived from the stated 10-months-for-12 rule. The page lists no per-seat price, and the docs say the credit balance is shared across the whole organisation (BetterContact credits docs, September 2026).
Rate limits are 100 requests a minute per key under 1,000 monthly credits and 200 a minute from 1,000 credits (BetterContact API docs, September 2026). The step prices tell you something: above 5,000 credits the per-credit rate does not fall. Moving up buys volume, not a discount.
What a credit buys
A credit is charged only for valid data. The waterfall may ask several providers, and you pay once for the result.
| Action | Credit cost | Source |
|---|---|---|
| Work email, with verification | 1 credit, only if valid | Pricing |
| Mobile number, with verification | 10 credits, only if valid | Pricing |
| Email or mobile not found, or failed verification | Free | Credits docs |
| Lead profile enrichment | 0.1 credit per profile found | Credits docs |
| Company Finder | 0.1 credit per company returned, each page charged | Credits docs |
| Company profile enrichment | Free | Credits docs |
| Lead Finder search on its own | Free. Adding email or phone enrichment is charged. | Credits docs |
All sources checked September 2026. One credit buys one email. So Starter's 200 credits is 200 emails or 20 mobiles.
Hidden costs
The headline credit price is clear. The extras sit in the docs.
- Mobiles cost ten times an email. A mobile is 10 credits. Pulling 1,000 mobiles needs 10,000 credits, which is the $399 step.
- Phone add-on has no price. The API docs say phone enrichment over the API needs the phone add-on, or the call returns 402. The pricing page prices a mobile at 10 credits and lists no add-on price (BetterContact API docs, September 2026).
- Catch-all emails can be billed. The docs say catch-all emails are charged when catch-all verification is off. The plan table lists catch-all verification on Pro and Enterprise, not on Starter (BetterContact credits docs, September 2026).
- Retries can bill twice. Submissions are not idempotent. A retried POST that had succeeded consumes credits again.
- Rollover is capped. Unused credits roll over up to twice your plan. On a 5,000-credit plan you can hold 10,000. Annual plans extend rollover to 12 months (BetterContact pricing, September 2026).
- Nothing public above 50,000 credits. Bigger volume is Enterprise and a custom quote.
- Phone scoring is a Pro feature. Connect Intelligence is not on Starter.
- No MCP server that we found. The API index lists none (BetterContact API index, September 2026). An agent needs glue code.
- Rate limit. 200 requests a minute on Pro, with 100 leads per bulk call. 1M leads is 10,000 calls, or about 50 minutes of submitting at the limit, before the async results come back.
Worked examples
All three examples assume every record returns one valid email at 1 credit, billed at list price in USD. A lower find rate uses fewer credits. Above 50,000 credits there is no public price, so we give credit counts only.
10k records a month
- Credits needed: 10,000.
- Pro 10,000 step: $399 a month, or $332.50 billed yearly.
- As mobiles: 10,000 x 10 = 100,000 credits. That is past the top public step, so there is no public price.
- LeadOcean Pro: $499 flat. At this volume BetterContact is cheaper for emails.
1M records a month
- Credits needed: 1,000,000. That is 20 times the top public step of 50,000.
- No public 1M price. Enterprise starts from $799 a month with custom credits and bulk discounts, on a quote.
- As mobiles: 10,000,000 credits. No public price.
- LeadOcean Pro: $499 flat.
25M records a month
- Credits needed: 25,000,000. That is 500 times the top public step.
- No public 25M price. Enterprise quote only.
- LeadOcean Pro: $499 flat. A very large month is paced down to one request a minute past the fair-usage line rather than cut off. One email to support gets more headroom.
On list prices, BetterContact is cheaper than Pro up to 10,000 valid emails a month, the $399 step. The next step, 20,000 credits, is $799.
Is it worth it
BetterContact is worth it when you own a list and want the widest find rate on its emails and mobiles. You pay only for valid results.
- Solo rep or small agency: Starter or Pro 1,000 at $15 to $49 is the right shape. Use the 50 free credits first.
- SDR team that calls: Pro at 3,000 to 10,000 credits, with Connect Intelligence scoring numbers by likelihood to connect. Budget 10 credits a mobile.
- RevOps or data engineer feeding a pipeline: The API is async and capped at 200 requests a minute. You also need a separate source to build the list. Past 10,000 valid emails a month, a flat fee costs less.
- Agency reselling data: Read BetterContact's terms on resale before you sign.
- High volume, 1M or more: There is no public price. Plan on a custom quote.
For a wider comparison, see the BetterContact alternative page and BetterContact alternatives. Other price breakdowns: Wappalyzer, Harmonic and ZeroBounce.
Alternatives with a different price model
These three charge by found contact, by volume tier or by flat fee.
FullEnrich: pay per found contact. Pro starts at $29 a month for 500 credits and the top monthly tier is 100,000 credits for $3,500, or $0.035 a credit. A work email is 1 credit and a mobile is 10. Misses are free (FullEnrich pricing, September 2026). See FullEnrich pricing.
Icypeas: volume tiers down to $0.004 a credit. Basic is $19 a month for 1,000 credits. A published 1,000,000-credit monthly tier costs $3,992, or $0.003992 a credit. The email search charges 1 credit per found email (Icypeas pricing, September 2026). See Icypeas pricing.
LeadOcean: flat fee. Free is 1,000 records one-off with no card. Pro is $499 a month with unlimited searches, enrichments and lookups, 100 requests per second per key and 5 API keys. There are no credits and no overage invoice. It covers 693M people and 63M companies over REST and MCP, and the app has an Exports page with a filter builder and CSV download. It has no sequencer, dialer or CRM. See pricing.
FAQ
How much does BetterContact cost per month?
Starter is $15 for 200 credits. Pro runs from $49 for 1,000 credits to $1,999 for 50,000. Enterprise starts from $799 a month (BetterContact pricing, September 2026). Prices are USD.
How much is one BetterContact credit?
Starter is $0.075 a credit. Pro is $0.049 at 1,000 credits and about $0.040 from 5,000 credits up. One credit is one valid email. A mobile is 10 credits.
Does BetterContact charge for emails it cannot find?
No. Credits are charged per valid result, not per call or per provider tried (BetterContact credits docs, September 2026). Failed verification is free too.
Do BetterContact credits roll over?
Yes, up to twice your subscribed amount. Annual plans extend rollover to 12 months (BetterContact pricing, September 2026).
Does BetterContact have an API, and is it limited?
Yes, on Starter, Pro and Enterprise. The limit is 100 requests a minute under 1,000 monthly credits and 200 a minute above (BetterContact API docs, September 2026). We found no MCP server in its docs index.
Is the BetterContact free plan enough?
It is enough to test. You get 50 credits, which is 50 emails or 5 mobiles, with no card.
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