LeadMagic vs Snov.io (2026): Data, Pricing and API Compared

LeadMagic and Snov.io both find a work email from a name and a domain, and both bill in credits. LeadMagic is a data layer you call from code, Clay or an agent. Snov.io is a sales suite with a finder, a verifier, sequences, a CRM and LinkedIn automation. Neither publishes a price at 1M records.

Verdict

• Pick LeadMagic if you want enrichment only and feed a sequencer you already run. You pay 1 credit per valid email, nothing on a miss, and mobiles come from the same credit pool at 5 credits each.
• Pick Snov.io if you want finding, verifying, sequences, a CRM and LinkedIn tools in one login. Its Pro M plan is $189 a month for 20,000 credits, a lower credit rate than LeadMagic's Growth plan at $249.
• Pick neither if you need to build a list by title, industry and country at volume, or want a flat bill at 1M. Both start from a name and a domain, and neither prices 1M. LeadOcean is built for that case.

Side by side

All prices are USD list prices. Monthly price first, billed-yearly figure after it. Facts were checked in September 2026.

Data and coverage

Both headline counts are marketing numbers, so test each on a sample of your own list. LeadMagic states 400M+ people and 25M+ companies on its homepage (LeadMagic, September 2026). Snov.io states 500M+ contacts and 60M+ companies (Snov.io lead finder, September 2026).

Treat the Snov.io number with care. Its own Database Search guide says the database holds more than 50M prospects, refreshed monthly (Snov.io guide, September 2026). The two figures are not measured alike.

On accuracy, each vendor grades itself. LeadMagic states 97% for Email Finder, and Snov.io advertises 98%+ for its Email Verifier (LeadMagic comparison page, September 2026). One is a finder and one is a verifier, so the numbers do not compare.

Billing differs in a way that matters. LeadMagic charges only for a valid email and validates every find. Snov.io also charges for an unknown result (Snov.io API docs, September 2026). Your cost per usable email at Snov.io rises as the unknown share rises.

LeadMagic also sells data Snov.io does not, such as 46M+ job posts and ad search over MCP (LeadMagic MCP docs, September 2026). That helps if you prospect from hiring signals.

Phones split the tools on price. LeadMagic sells a mobile at 5 credits. Snov.io sells a number at 10 tokens from Wiza or 22 from Zeliq, at $0.02 a token, so $0.20 or $0.44 each (Snov.io knowledgebase, September 2026; Snov.io pricing, September 2026).

API and developer experience

LeadMagic is one POST with a static key. Snov.io is a token call, then a start call, then a result call. Both take a name plus a domain.

LeadMagic Email Finder, from its API docs.

curl -X POST 'https://api.leadmagic.io/v1/people/email-finder' \
  -H "X-API-Key: $LEADMAGIC_API_KEY" \
  -H 'Content-Type: application/json' \
  -d '{"first_name":"Jane","last_name":"Doe","domain":"acme.com"}'

It returns email, status and credits_consumed. A status of null means no email was found and nothing was charged.

Snov.io emails by domain and name, from its API docs. First you swap a client ID and secret for a token, then you start a task of up to 10 rows.

curl -X POST 'https://api.snov.io/v1/oauth/access_token' \
  -d 'grant_type=client_credentials' \
  -d "client_id=$SNOV_CLIENT_ID" \
  -d "client_secret=$SNOV_CLIENT_SECRET"

curl -X POST 'https://api.snov.io/v2/emails-by-domain-by-name/start' \
  -H "Authorization: Bearer $SNOV_TOKEN" \
  -H 'Content-Type: application/json' \
  -d '{"rows":[{"first_name":"Jane","last_name":"Doe","domain":"acme.com"}]}'

You then read the answer from GET /v2/emails-by-domain-by-name/result?task_hash=..., or pass a webhook_url. Snov.io is 1 credit per email with a valid or unknown status.

The limits are closer than they look. Snov.io allows 60 requests a minute with 10 rows each, so 600 lookups a minute at best. LeadMagic Email Finder allows 600 requests a minute (LeadMagic docs, September 2026). Neither suits a one-shot pull of 1M rows.

Both ship an MCP server. LeadMagic's is a data tool set for lookups, jobs and bulk jobs. Snov.io's reaches into CRM deals and LinkedIn actions as well as prospecting (Snov.io MCP, September 2026). For an agent that only needs data, the narrower server is easier to reason about.

Pricing

Snov.io is cheaper per credit from 20,000 credits, and LeadMagic is cheaper only when phones are the main cost. Both charge 1 credit per email found. The examples assume every lookup finds one, and a lower find rate lowers both bills.

10,000 emails a month

• LeadMagic Growth: $249 a month for 20,000 credits, or $2,490 billed yearly (about $208 a month). Essential holds 5,000, so Growth is the smallest plan that fits. Cost per email: $249 / 10,000 = $0.0249 (LeadMagic pricing, September 2026).
• Snov.io Pro M: $189 a month for 20,000 credits, or $141.75 billed annually (25% off). Pro S holds 5,000. Cost per email: $189 / 10,000 = $0.0189 (Snov.io pricing, September 2026).

Snov.io is $60 a month cheaper, about 24%. Both sell a 20,000-credit plan, so half the credits sit unused at this volume.

10,000 mobile numbers a month

• LeadMagic: 10,000 x 5 credits = 50,000 credits, which is Professional at $499 a month, or $4,990 billed yearly (LeadMagic pricing, September 2026).
• Snov.io: 10,000 x 10 tokens x $0.02 = $2,000 with Wiza, or 10,000 x 22 x $0.02 = $4,400 with Zeliq. Plans include 75 to 750 free tokens a month (Snov.io pricing, September 2026).

1M records a month

• LeadMagic: No public 1M price. The top plan is Ultimate, $849 a month for 100,000 credits. Enterprise starts at $2,490 a quarter paid upfront, with no published credit rate (LeadMagic pricing, September 2026).
• Snov.io: No public 1M price. The top self-serve plan is Ultra, $738 a month for 100,000 credits. Custom Ultra starts at 200,000 credits and is sold through sales (Snov.io pricing, September 2026).

We do not multiply either rate out to 1M, because neither vendor sells that plan. 1M credits is ten times the largest self-serve plan on both sides. Ask each for a quote at your volume.

Where LeadMagic wins

• Billing tied to valid results. A miss is free and an unknown is not charged. Snov.io charges for unknown results too.
• Cheaper mobiles. A mobile is 5 credits, about $0.05 at the Professional rate (5 x $0.00998). Snov.io's phone finder runs $0.20 or $0.44 a number.
• Free search on higher plans. App search spends no credits on any paid plan, and Professional and Ultimate get zero-credit search through the API (LeadMagic pricing, September 2026).
• A static API key. One header, no token exchange, and no demo needed to start.
• Hiring signals. It lists 46M+ job posts next to its people and company data, so one vendor covers lookup and intent.

Where Snov.io wins

• One suite. It pairs a finder with a 7-tier verifier, unlimited senders, warm-up, a CRM and unlimited team seats (Snov.io pricing, September 2026). LeadMagic does enrichment and nothing else.
• A lower credit rate in the middle. Pro M and Pro L undercut LeadMagic's Growth and Professional plans at the same credit counts.
• Cheaper at the bottom. Starter is $39 a month for 1,000 credits. LeadMagic starts at $99.
• Bulk search and export. Unlimited export on paid plans, and bulk domain search for up to 20,000 domains at once.
• A trial to test on. A renewable Trial gives 50 credits a month, so you can try the finder before paying.

If you need volume through an API

Both tools meter every record and start from a name and a domain. LeadOcean starts from the audience. It holds 693M people, 366M with an email and 166M with a phone number, plus 63M companies, behind REST and a 12-tool MCP server. Pro is $499 a month flat with no credits, and Free gives 1,000 records one-off with no card.

POST /v1/exports returns up to 50,000 rows per request, and the rate limit is 100 requests per second per key. LeadOcean has no sequencer, CRM or extension, so it replaces the data source, not the sending tool. See the LeadMagic alternative and LeadMagic alternatives for line-by-line views, or LeadOcean pricing.

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